0 Items:
Basket

Get a FREE ebook with your print copy when you select the "bundle" option. T&Cs apply.

Who (or What) is McLaren's Greatest Nemesis?

14 May 2019

Who is McLaren's greatest nemesis? The answer may surprise you. The authors of Wild Thinking interview John Allert, Chief Marketing Officer of McLaren Group, as part of their quest to provide readers with the confidence to run their business differently.

Get exclusive insights and offers

For information on how we use your data read our privacy policy


Wild Thinking (9780749484507)
Nick Liddell, Richard Buchanan  From £ 29.99  From $ 38.99
Buy Now

Related Content

Article
7 Reasons Why Inconsistent Customer Experiences Cost Brands More Than You Think
Marketing & Sales, Branding, Marketing Analytics, Customer Experience
Article
What can brand strength tell me about how brands create value?
Marketing & Sales, Branding, Marketing Strategy & Planning, Digital Marketing
Article
How to Make Your Brand Accountable
Branding, Marketing Strategy & Planning, Equity, Diversity & Inclusion


Subscribe for inspiring insights, exclusive previews and special offers

For information on how we use your data read our privacy policy
© 2025 Kogan Page Ltd

Head office: 45 Gee Street, 2nd Floor, London, EC1V 3RS, UK
US office: 8 W 38th Street, Ste 902, New York, NY 10018, USA

Headless Content Management with Blaze

Secure payments