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The 10 Principles of Effective Social Media Marketing

Strategies to Guarantee Impact

Jon-Stephen Stansel

Understand the fundamental principles of effective social media marketing.

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EAN: 9781398621442

Edition: 1

Published: 03 Sept 2025

Format: 234 x 156

240 pages

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About the book

Want to know the essentials for creating social media posts that always make an impact?

The 10 Principles of Effective Social Media Marketing is your clear, practical guide to mastering the fundamentals that work on any platform, in any trend cycle. Written by social media expert Jon-Stephen Stansel, it shows you how to build confidence, sharpen your skills, and create posts that connect with your audience every time.

Packed with real-world examples from brands like HBO, Xbox, and Beyond Meat, each chapter focuses on one principle you can apply right away-whether you're new to social media or stepping into your first leadership role. You will learn how to:
- Understand your tone of voice and use it consistently
- Create accessible, inclusive content that reaches more people
- Build and manage a social media team that works well together
- Respond with confidence during a social media crisis

With straightforward tips and timeless principles, The 10 Principles of Effective Social Media Marketing gives you the know-how to create posts that deliver results no matter what changes in the fast-moving social media world.

Themes include: social media essentials, tone of voice, accessibility, teamwork, crisis management

About the authors

Jon-Stephen Stansel is Founder of Saturn 9 Media, a Social Media Management and Strategy Consultancy. Based in Bentonville, Arkansas, he has over 10 years' experience running social accounts for Texas State University, the Texas Department of Transportation as well as Amazon Prime animated series such as The Lord of The Rings: The Rings of Power and Avatar: The Way of Water. He has presented at conferences such as HighEdWeb, CASE and CUPRAP. He has delivered webinars for Hootsuite, Semrush and Slate Teams and has appeared on podcasts such as Agents of Change, Talking Tactics and PR360.

Jon-Stephen Stansel

- Chapter - 00: Introduction;
- Chapter - 01: Build a strong team – effective social media marketing is a team effort;
- Chapter - 02: Develop a consistent voice – effective social media marketing is consistent in voice;
- Chapter - 03: Managing a crisis – effective social media marketing is a beacon in a crisis;
- Chapter - 04: Be human, speak to humans – effective social media marketing is human-centered;
- Chapter - 05: Create accessible content – effective social media marketing is accessible;
- Chapter - 06: You need a budget – effective social media marketing is worth paying for;
- Chapter - 07: Be honest and ethical – effective social media marketing is honest;
- Chapter - 08: Timing is everything – effective social media marketing is timely;
- Chapter - 09: Focus on the audience – effective social media marketing is audience-focused;
- Chapter - 10: Deliver education or entertainment – effective social media marketing is educational or entertaining;
- Chapter - 11: Conclusion – the 11th principle;

Reviews

Matt Navarra, Social Media Consultant and Founder of Geekout

This is the anti-BS bible for social media managers. Zero jargon. Zero ego. Just 10 rock-solid principles every social team should live by. It's part strategy playbook, part survival guide. Stansel nails what so many books miss: the human reality behind the posts. Every social pro should read this. Twice.

Jenny Li Fowler, Director of Social Media Strategy, MIT

I love Jon-Stephen's 10 principles, they are absolutely foundational to any social media strategy in any industry. A fantastic read that offers practical insights, inspiration, and real-world examples to elevate any social media practice for novice and seasoned professionals alike.

Kate Meyers Emery, Senior digital communications manager at Candid

This is required reading for every social media manager (yes, even if you've been in the game for 15 years like me). Jon-Stephen's no-nonsense roadmap is bursting with omg, yes and stealing that ASAP moments. But what hooked me is that he gets the weird, wonderful, and challenging world of social; blending empathy, wit, and real examples into his practical advice. It's a human-centered guide that works no matter your brand, budget, team size, or whatever wild algorithm change comes next.

Annie-Mai Hodge, Founder of Girl Power Marketing ?

Think The 48 Laws of Power by Robert Greene but for social media.
10 Principles of Effective Social Media Management isn't just any old guide, it's the blueprint everyone needs. Direct and honest with no-fluff, this book cuts through the noise to deliver exactly what social media managers and agencies really need to hear.
It's packed with insights that feel like they've come from real, in-the-trenches experience and not some distant, theoretical playbook. Better yet, every chapter offers actionable takeaways you can implement straight away, whether you're building a strategy, juggling client expectations, or simply trying to stay sane online.
A must-read for anyone who wants to understand what it actually takes to do social media, and to do it well.

Christina Le, Head of Marketing at Plot

Forget the buzzwords and frameworks. This is the kind of book you get when someone's lived the job, not just built a brand around pretending they have.

Samantha Yehle, Director of Social Media at Frida

In a world of self-proclaimed social media gurus who oversimplify and overpromise, Jon-Stephen Stansel is an industry vet who gets it. In 10 Principles of Effective Social Media Management, he shows just how vast and crushingly complex the modern field is, proving that great social is worth the investment in budget, time, and talent. As always, Jon-Stephen says it louder for the people in the back-without ever raising his voice.

Christopher Cox, Co-Founder and CEO of Nebula Social and Content Creator

Jon-Stephen Stansel is a guiding light in a field where social media professionals are often left to figure things out on their own, juggling leadership expectations, audience demands, and burnout. This is his most comprehensive guide yet, with something for everyone, from junior team members to senior leads, and even execs trying to better support their social teams. No topic is too small; Jon-Stephen covers it all. This book should be required reading for anyone serious about a long-term career in social.

Brianna Doe, Founder & CEO, Verbatim

This is the book I wish I had when I first stepped into corporate America. Jon-Stephen breaks down the vital role social media pros play, and he offers a clear roadmap for them, plus a solid guide for brands and teams to support them better. Social media could evolve 50 times over, and this book would still be just as relevant. These roles are often thankless and misunderstood, and Jon-Stephen brings clarity, empathy, and the wisdom this work deserves.

Jacob Shipley, Head of Social Media at Benzinga and Founder of the Social Studies

Every social media professional has heard some version of, My niece is 16 and she says we should be posting more 'dank bangers' on SnapTok. In a world where there's no shortage of self-proclaimed experts, folks like Jon-Stephen are a rare encounter. He's proven mastery across platforms and industries and his commitment to educating and uplifting the industry is unmatched.

This is the anti-BS bible for social media managers. Zero jargon. Zero ego. Just 10 rock-solid principles every social team should live by. It's part strategy playbook, part survival guide. Stansel nails what so many books miss: the human reality behind the posts. Every social pro should read this. Twice.
Matt Navarra, Social Media Consultant and Founder of Geekout

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