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The 10 Principles of Effective Social Media Marketing
Strategies to Guarantee Impact
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About the book
Want to know the essentials for creating social media posts that always make an impact?
The 10 Principles of Effective Social Media Marketing is your clear, practical guide to mastering the fundamentals that work on any platform, in any trend cycle. Written by social media expert Jon-Stephen Stansel, it shows you how to build confidence, sharpen your skills, and create posts that connect with your audience every time.
Packed with real-world examples from brands like HBO, Xbox, and Beyond Meat, each chapter focuses on one principle you can apply right away-whether you're new to social media or stepping into your first leadership role. You will learn how to:
- Understand your tone of voice and use it consistently
- Create accessible, inclusive content that reaches more people
- Build and manage a social media team that works well together
- Respond with confidence during a social media crisis
With straightforward tips and timeless principles, The 10 Principles of Effective Social Media Marketing gives you the know-how to create posts that deliver results no matter what changes in the fast-moving social media world.
Themes include: social media essentials, tone of voice, accessibility, teamwork, crisis management
About the authors
- This is the anti-BS bible for social media managers. Zero jargon. Zero ego. Just 10 rock-solid principles every social team should live by. It's part strategy playbook, part survival guide. Stansel nails what so many books miss: the human reality behind the posts. Every social pro should read this. Twice.
- Matt Navarra, Social Media Consultant and Founder of Geekout
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