- Business, Finance, Risk & Information Management
- Marketing & Public Relations
- Human Resources, L&D, Coaching & CIPD
- Logistics, Operations & SCM
- Employability, Careers & Entrepreneurship
- Online Learning
- View All Books
- View All Series
- Browse Authors
Content: The Atomic Particle of Marketing - Press Release
26th May 2017 - Content: The Atomic Particle of Marketing
The Strategic Big Bang Marketers Can't Afford To Miss
Content is the single most crucial element of any marketing campaign and the process of content marketing is nothing new. However, as we continue to be flooded by content across multiple screens and channels every day, finding a successful equilibrium between content marketing and content strategy is a mighty, but very essential, challenge.
Now offering guidance from one of the most respected names in the field, Content: The Atomic Particle of Marketing, the new book by Rebecca Lieb, identifies the real content marketing roadblocks facing every organization, allowing readers to combat the disruption of new technology, media channels and consumer trends.
Pushing beyond superficial descriptions of simply how to produce engaging content, this book explores how content functions in the broader framework of marketing and the value it brings, not only to ‘owned’ media initiatives such as company websites and blogs, but other platforms such as social media, advertising and offline channels.
A product of many years of deep quantitative research and hours of interviews with senior marketers from leading brands across the world, this book will enable you to make the organizational, staffing, tools, and process decisions necessary to have content performing successfully across all of your divisions and organizational silos.
Deeply researched, insightful and extremely practical, this book is, quite simply, the definitive guide to content marketing.
“The majority of global marketers have no discernible content marketing strategy. With this book, they have no more excuses.” Joe Pulizzi, Founder, Content Marketing Institute and author of Content Inc. and Epic Content Marketing
“The high priestess of digital marketing and media, Rebecca Lieb channels her wisdom into the most comprehensive book on the complex topic of content marketing. Content: The Atomic Particle of Marketing is the strategic big-bang marketers can't afford to miss.” Jason Miller, Global Content Marketing Leader, LinkedIn Marketing Solutions
About the author: Rebecca Liebis a strategic advisor, research analyst, keynote speaker, author and columnist. She works with many of the world's leading brands on digital marketing innovation, with clients ranging from start-ups and non-profits to Fortune 100 brands and regulated industries, including Facebook, Nestlé, Adobe, Fidelity, IBM, Save the Children, Pinterest, Cisco and The Federal Reserve Bank of New York.
About Kogan Page: Kogan Page is the leading independent global publisher of specialist professional books and content with over 900 titles in print. Its authors come from some of the world’s most prestigious academic institutions, international commercial organisations or professional associations in Leadership, Management, Marketing, Branding, Human Resources, Coaching, Logistics, Entrepreneurship and Careers. Follow @KPMktng for information about new books and business insights from author experts.
Content: The Atomic Particle of Marketing - ISBN: 9780749479756, Price: £19.99 – is available to purchase from 3rd June 2017. For a review copy, a by-lined article or to arrange an interview with the author, please contact Natasha Tulett: NTulett@koganpage.com or +44 (0)20 7843 1925.