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Do You Know the Formula For Creative Success In Business? - Press Release

 In Your Creative Element (9780749477325)3rd December 2016 - In Your Creative Element: The Formula for Creative Success in Business

What is the formula for creative success in business?

Creativity is now one of the key skills required for business success. Creative roles currently account for 1 in 12 jobs in the UK, but even those individuals who may not have creativity in their job description still require ingenuity, critical thinking and resourcefulness in order to overcome problems and work effectively. So why do many people find creativity intimidating and are unsure where to start when it comes to unlocking their creative potential?

In Your Creative Element, the insightful new book from creative expert Claire Bridges, adds science and logic to the creative process by identifying the 62 elements that affect creativity. It puts them into the practical framework of a unique ‘Periodic Table of Creative Elements’, enabling readers to identify their own personal creativity formula and apply it to any context.

In Your Creative Element is highly practical and is packed with tips from some of the world’s leading creative experts. It features insightful case studies from Google, Netflix, Pixar, Paddy Power and the NHS to the United Nations and Twitter, including some lesser-known inspirational stories, like how “The Joy of Sex” inspired a national campaign for Pret a Manger.

Underpinned by academic research, the book explores the values, attitudes and behaviours associated with creativity to help readers understand how to unleash the creative potential of themselves, their teams and their organisations.

Paul Davies, Chief Marketing Officer, Microsoft UK, says, ‘[Bridges] lifts the bonnet on creative thinking, and shares the secrets of today’s creative masters. Need encouraging and empowering to get started on new idea generation? This is the book for you.’ Similarly, Bruce Daisley, VP Europe of Twitter, described how the book ‘neatly consolidates academic research, practical experience and the latest business thinking to help equip individuals and companies with the know-how to leverage creativity for business advantage.’

About the author: Claire Bridges is the founder of the UK’s leading creative training consultancy, Now Go Create, and a champion for creative democracy. At just 32, Claire was a divisional managing director at a global PR agency, part of the world’s biggest advertising and media company, WPP. She has trained more than 10,000 professionals, helping teams and individuals to unlock their creative potential. Claire is one of only 55 people globally to hold an MSc in Creativity, Innovation and Leadership, and her academic studies are complemented by 20 years of front-line experience in the creative industries, managing thousands of projects for some of the world’s most famous brands.

In Your Creative Element by Claire Bridges is available from 3rd December 2016 - ISBN: 9780749477325 Price: £19.99. For more information go to www.nowgocreate.co.uk

Claire Bridges is an experienced and engaging speaker who is available for interview and expert commentary on a range of business and creativity topics. For further information, a review copy, a by-lined article or an exclusive interview with Claire Bridges, please contact Natasha Tulett: ntulett@koganpage.comor 020 7843 1925. 

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