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How do you build an agile business quickly and easily? - Press Release

Building the Agile Business through Digital Transformation (9780749480394)3rd April 2017 - Building the Agile Business through Digital Transformation

How do you build an agile business quickly and easily?

Available today, Building the Agile Business through Digital Transformation is a guide for professionals needing to better understand and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile.

Full of case studies and practical insights from organizational development professionals at the cutting edge of digital transformation, the book addresses how to build organizational velocity, establish iterative working, remove unnecessary process, embed innovation, map strategy to motivation and develop talent. It provides guidance on how to set the pace and frequency for change and break old habits to embed digital transformation, achieve organizational agility and ensure high performance.

Advance praise for Building the Agile Business through Digital Transformation has already been received from Bruce Daisley, VP EMEA at Twitter, who says, ‘Neil and Peter have created an outstandingly researched guide that anyone can implement to lead their own transformation.’ Ben Malbon, a Senior Director at Google, also has endorsed it, saying that it ‘Reads like a field guide for digital transformation. Full of actionable insights, frameworks and practical advice for any organization preparing for a digital-empowered world.’

About the authors: Neil Perkin is a renowned blogger and founder of digital and media consultancy Only Dead Fish. An expert on organization agility, content strategy, emerging media and digital strategy, Neil curates the quarterly series of Firestarters thought leadership events for Google UK. Peter Abraham is co-founder of Crank, a business which provides clarity for ecommerce business acceleration. He was formerly the executive vice president of Econsultancy.com, has over 15 years' experience in creative and media and another 20 years' experience helping global companies define their digital strategy and build digital centres of excellence to support digital transformation.

About Kogan Page: Kogan Page is the leading independent global publisher of specialist professional books and content with over 900 titles in print. Its authors come from some of the world’s most prestigious academic institutions, international commercial organisations or professional associations in Leadership, Management, Marketing, Branding, Human Resources, Coaching, Logistics, Entrepreneurship and Careers. Follow @KPCoachHR for information about new books and business insights from author experts.

For a review copy, a by-lined article or to arrange an interview with the authors, please contact Megan Mondi:mmondi@koganpage.com  or +44 (0)20 7843 1952

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