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MRS Statistics for Research Course
Covering the fundamentals of market research, theory and practice, Statistics for Research is suitable as either a refresher for existing market research professionals, or as an extra-curricular elearning course for those new to working with statistics, particularly in preparation for the MRS Advanced Certificate in Market and Social Research Practice.
Designed to provide learners with a better appreciation of the key statistical concepts that underpin the business of market research, this interactive course offers market and social researchers the opportunity to develop their competence and skills set when working with statistics. The course is worth six CPD credits.
Approximately four contact hours in duration, Statistics for Research features exclusive content, expert videos, interactive exercises and activities, which will demonstrate the critical importance of statistics for research, clearly explain key statistical concepts, and allow learners to master sampling and weighting.
The aim of the course is to enable learners to develop a range of statistical research skills, including:
- Understanding different types of data and methods of summarizing
- Testing the accuracy of survey data
- Calculating confidence intervals
- How to determine appropriate sample sizes
- Understanding how to test for real differences in the data using significance testing
It is conducted solely online and is accessible via PC, tablet or mobile. When successfully completed, the learner will receive a certificate of continuing professional development from Kogan Page and the MRS.
Learners can access and complete the course at their own pace, with the option to take a break between sections whenever they need to.
Statistics for Research is available to purchase now from £174.99. Corporate and bespoke offers are also available.
Watch an introduction to the course from Helen Oldfield, Sales & Marketing Director, MRS
"I found this course very useful as a refresher in statistics. It was thorough, well structured, and covered everything that I expected it to. Throughout the course there were exercises that applied the material in a grounded and practical context, which made the material engaging. I would be very interested in undertaking training of a similar structure again in the future."
"The visual and interactive style of this course made it easy to work through - especially as I am dyslexic. It felt like one-to-one training and I appreciated being able to revisit the supplied course material, which was very helpful. The platform is easy to navigate and you can access the certificate immediately upon completion. I will be applying what I’ve learnt into everyday practice – overall, a very good experience."
For more information about the course, visit: www.koganpagelearning.com