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Innovation and Best Practice
for Business Success

Established 1967

4D Leadership

4D Leadership

Competitive Advantage Through Vertical Leadership Development

Dr Alan Watkins


There are three dimensions that exist in every moment of all our lives- Doing, Being and Relating. Great leaders are four dimensional, this enables them to Be more, Relate more effectively and Do a lot more in the world.

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About the book

Today's leaders need to change radically to meet the challenge of complex organizations in business landscapes that are in flux. This requires a step-change in development in three fundamental dimensions: how you do things, who you are, and how you relate to other people. 4D Leadership is what happens when this step-change in doing, being and relating takes place. When you move up to the next level of ability and sophistication in these three dimensions, you will have unlocked the fourth dimension (verticality) and you will receive a significant competitive advantage.

Neuroscientist and leadership coach Dr Alan Watkins draws on groundbreaking research into adult development to present a framework that will transform your ability to excel as a leader. 4D Leadership isn't just a software patch for leadership skills: this is an upgrade to the next level of the human operating system, the next level of leadership development.

4D Leadership is the book for: anyone who feels overwhelmed by the competing priorities of their jobs; anyone who feels stressed by trying to maintain competitive advantage through innovation; anyone looking to develop a more responsive and rewarding strategy, drive change and take people with them, and become a truly rounded and 4-dimensional leader.

Table Of Contents

  • Section - ONE: The objective world of ‘doing’ (‘IT’);
    • Chapter - 01: The escalating leadership challenges in the VUCA world;
    • Chapter - 02: Vertical development in the ‘IT’ dimension;
  • Section - TWO: The subjective world of ‘being’;
    • Chapter - 03: Vertical development of the ‘I’ dimension;
    • Chapter - 04: The untapped potential of adult maturity;
  • Section - THREE: The inter-personal world of ‘relating’;
    • Chapter - 05: Vertical development of the ‘WE’ dimension;
    • Chapter - 06: The secret of successful relationships in the ‘WE’ dimension
    • Chapter - 07: Conclusion


This is the book I've been waiting for. A genuine game changer.
John Browett, CEO, Dunelm

This book demonstrates how leaders and businesses can be purpose-driven and a force for good when they focus on all four dimensions.
Carolyn McCall, CEO, easyjet

This book provides a number of interesting and potentially useful frameworks and ideas for leadership development.
John Gibbs, Leading Business Books

Practical as well as interesting, the book contains summarised action points throughout and should be of interest to leaders, aspiring leaders and human resources practitioners.
Frank Dillon, The Irish Times

Book Details

  • EAN: 9780749474645
  • Edition: 1
  • Published: 3rd December 2015
  • Paperback
  • Dimensions: 234x156
  • 248 pages

About the Author

Dr Alan Watkins is CEO and Founder of Complete Coherence, a consultancy that brings the latest approaches from neuroscience, physiology and systems theory to the human performance challenges faced by business leaders around the world. A qualified physician and neuroscientist, he has been an affiliate professor of leadership at the European School of Management, London, and a previous honorary senior lecturer in neuroscience and psychological medicine at Imperial College, London. Dr Alan Watkins' TED Talks have viewing figures of over 700,000. He is also the author of Coherence: The Secret Science of Brilliant Leadership (also published by Kogan Page, 2013).

Dr Alan Watkins

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