- Part of the brand new New Tools for Business series
- Includes international case studies of business that use podcasts successfully
- Advice on what digital equipment you need to buy and what is available free online
- Written for the non-techi who wants to get involved and boost their business
- Offers practical techniques to make your podcast stand out
A Quick Start Guide to Podcasting
Create Your Own Audio and Visual Material for iPods, Blackberries, Mobile Phones and Websites
The Quick-Start Guide to Podcasting will help you understand the practical tasks that need to be completed in order to create easily downloable audio and visual material for the web.
Key features at a glance
EAN: 9780749461454
Edition: 1
Published:
Format: 198x130
136 pages
About the book
We live in exciting times. The Internet is arguably the fastest growing cultural phenomenon in the world. Right now we are in the middle of a communications revolution. Look again at your business's web presence. Whether you are a farmer's wife or a fundraiser, an artist or an artisan, a musician or a manufacturer, a shop or a service, a global corporation or a neighbourhood charity, podcasting can enhance your website.
No matter what kind of business you are in you will find A Quick Start Guide to Podcasting is useful. It will help you to give your brand more than an internet presence: it will give it a voice. It will help you to establish an identity, corporate, commercial or individual, reach a different demographic than you have previously been able to tap into and crucially, entice potential customers or clients to your website.
All you need to start is a little imagination - and even if you're stumped for ideas, the examples in A Quick Start Guide to Podcasts should help to set your imagination free.
About the authors
Mark Harnett has played key roles building and developing internet businesses and search marketing campaigns for a number of internet start-ups and small businesses. He has also built and launched successful online advertising and lead generation products at Vicinity, Move.com, Loopnet and Experian MetaReward. He is the principal at Drak Marketing where he advises firms on search marketing and customer acquisition strategies.
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