- Gives clear, direct explanations of the more advanced aspects of digital B2B marketing, and makes these accessible and user-friendly
- Expertly explains the most up-to-date digital frameworks relevant to the B2B marketing sphere, and shows how to implement these to achieve lead generation, customer retention and data management
- Is due to be the set text for the Chartered Institute of Marketing (CIM)'s course Advanced B2B Digital Marketing, and recommended reading for the courses B2B Acquisition and Retention Marketing, and Introduction to B2B Digital Marketing
- Includes a wealth of global case studies, featuring companies such as Danfoss, American Express, IBM, Schneider Electric and more