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B2B Digital Marketing Strategy

How to Use New Frameworks and Models to Achieve Growth

Hone and perfect your digital marketing skills and learn how to apply them effectively within the B2B marketing sphere, with this practical resource.
EAN: 9781789662542
Edition: 1
Format: 234x156
288 pages

About the book

B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management.

Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. Packed with global case studies and examples, this book is an invaluable resource for any professional operating in the B2B space.

About the authors

Simon Hall

Simon Hall is a marketing innovator with over 20 years' experience in Technology and Services Marketing. He has served as UK Chief Marketing Officer for Dell as well as many senior roles at Acer, Microsoft and Toshiba, and in 2016 Simon founded NextGen Marketing Solutions. He speaks regularly at conferences and events, as well as on the board of several associations. Simon Hall is a Course Director with the Chartered Institute of Marketing, where he runs public courses as well as in-company training; a B2B council member with The Institute of Direct and Digital Marketing (IDM); the Internal Consulting Group's (ICG) Global Thought Leader for B2B Marketing; a member of the CMO Council; and a member of the European CMO Council to name a few.

More about Simon Hall