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Blockchain Babel

The Crypto-craze and the Challenge to Business

Dispel the seven myths that affect our understanding of something that has the potential to disrupt not only the finance industry, but the business world as a whole.
    Paperback£14.99
    Hardback£45.00
EAN: 9780749484163
Edition: 1
Published:
Paperback
Format: 216x138
288 pages
    About the book
    Table of contents
    Reviews
    Supporting resources

About the book

Blockchain is the technology behind bitcoin and other crypto-currencies. According to Santander, it could save financial institutions $15-20bn a year from 2022 onward. Most experts see an unprecedented potential, but many banks, payment processors and credit card companies fret that bitcoin entrepreneurs could cast a pall over their core business. Whatever the position of blockchain, many voices are shouting from different angles, creating a cacophony of confusion including tech-evangelists, anarcho-libertarians, and industry experts. But while everybody in IT and banking seems to have an opinion on the blockchain, there is little systematic research, no strategic analysis. Blockchain Babel is the ultimate guide to the most disruptive technology to have entered the finance industry in recent years.

Blockchain Babel looks at blockchain alongside innovation diffusion, competitive dynamics and management strategy. Shortlisted as one of the three best business book proposals by McKinsey and the Financial Times for the Bracken Bower Prize in 2016, this is a must-read for business leaders and aspiring leaders wanting to grasp blockchain and put it into context and understand the practical implications it may have.

About the authors

Igor Pejic

Igor Pejic is the Head of Marketing at BNP Paribas PF AT, part of Europe's largest banking group. A former business journalist, the author regularly comments on payments, transactions and the blockchain in the media. He was voted by McKinsey and The Financial Times as one of three finalists in the Bracken Bower Prize with his work on blockchain in 2016, which has resulted in this book.

More about Igor Pejic

The number of publications on blockchain technology coming out every day can be measured in meters of bookshelves right now. All the more remarkable is Igor Peijc's book, as it is highly informative, full of substance and - engaging to read at the same time despite the subject's complexity. Whether you want to get a good overview or dig in deep into the matter - you can get both out of this book. After reading Blockchain will no longer be a myth to you.

Barbara Stöttinger, Dean WU Executive Academy