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Building the Agile Business through Digital Transformation

Building the Agile Business through Digital Transformation

Neil Perkin, Peter Abraham

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Build an agile business through digital transformation more quickly and easily with this practical guide.

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About the book

Building the Agile Business through Digital Transformation is an in-depth look at transforming businesses so they are fit for purpose in a digitally enabled world. It is a guide for all those needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile. It addresses how to build organizational velocity and establish iterative working, remove unnecessary process, embed innovation, map strategy to motivation and develop talent to succeed.

Building the Agile Business through Digital Transformation provides guidance on how to set the pace and frequency for change and shows how to break old habits and reform the behaviours of a workforce to embed digital transformation, achieve organizational agility and ensure high performance. Full of practical advice, examples and real-life insights from organizational development professionals at the leading edge of digital transformation, this book is an essential guide to building an agile business.

Table Of Contents

  • Section - ONE: The Digital-native Organization;
    • Chapter - 00: Introduction;
    • Chapter - 01: The Key Forces for Change;
    • Chapter - 02: How Digital Disrupts;
    • Chapter - 03: What’s Stopping You?;
    • Chapter - 04: Defining Digital Transformation;
  • Section - TWO: Velocity;
    • Chapter - 05: Operating in the ‘Ambiguity Zone’;
    • Chapter - 06: Digital-native Processes;
    • Chapter - 07: The Agile Innovation Process;
  • Section - THREE: Focus;
    • Chapter - 08: The Role of Vision and Purpose;
    • Chapter - 09: Agile Strategy and Planning;
    • Chapter - 10: Linking Strategy to Execution;
  • Section - FOUR: Flexibility;
    • Chapter - 11: Agile Structures and Resourcing;
    • Chapter - 12: Scaling Agility;
    • Chapter - 13: Building the Culture to Move Fast;
    • Chapter - 14: A Blueprint for Flexibility – Autonomy, Mastery and Purpose;
    • Chapter - 15: Digital-native Talent;
  • Section - FIVE: The Transformation Journey;


Whatever your business, the prospect of staying ahead of digital transformation is daunting. Neil and Peter have created an outstandingly researched guide that anyone can implement to lead their own transformation.
Bruce Daisley, VP EMEA, Twitter

A fantastic guide to conquering the challenges of continuous and accelerating change in today's digital world. Neil and Peter are masters of agile business transformation, and they've bottled their experience and wisdom into a highly actionable book. A must-read for modern leadership
Scott Brinker, Author, Hacking Marketing

Reads like a field guide for digital transformation. Full of actionable insights, frameworks and practical advice for any organisation preparing for a digital-empowered world.
Ben Malbon, Senior Director, Google

This is the handbook that I wish I had written. A must read for organisation going through Digital Transformation... It cuts through the hype and buzzwords into simple, practical insights that all of us can learn from and apply.
Marco Ryan, Chief Digital Officer, Wartsila Corporation

Neil and Peter are one of the best choices to help anyone respond to the challenges of digital transformation - and their book is a veritable goldmine as they share dozens of bottom lines and powerful stories with the reader. Read this book to not just innovate but to transform your business!
Gerd Leonhard, Futurist and Author, Technology vs Humanity

An essential and comprehensive guide for those leading digital transformation in their business or wanting to truly understand the impact of digital on modern leadership practice.
Louise Howells, Global Head of Leadership Development, TUI

Packed full of insights, actionable ideas and other people's experiences, a toolkit to build on no matter where you sit in an organisation or the stage of change you're at.
Sean Cornwell, Chief Digital Officer, Travelex

Building the Agile Business through Digital Transformation is the definitive guide for every executive and intrapeneur looking to navigate the exponential changes that every company must deal with or succumb to...A practical how-to you will refer to again and again, it is expansive but not exhausting. With meticulously researched ideas and insights that provide frameworks for understanding why change is both necessary and hard, it's the handbook you need to help you create company you always wished you worked at.
Faris Yakob, Founder Genius Steals and Author of Paid Attention

I think this is an important book. A lot has been written about various aspects of 'agile' but nowhere else have I seen the thinking and practice brought to light so intelligently and comprehensively as here.
Ashley Friedlein, Founder of Econsultancy

In times of rapid change, evolving with the new rules of consumer engagement and leveraging digital channels is now a must for every business in every sector. This book clearly distils key insights, strategies, examples and advice - providing the tools for anyone wanting to grow, advance and transform their business.
Jeremy Willmott, Director, Group Consumer Engagement

Pragmatic, yet ruthlessly visionary, this fast-paced book is a wide-ranging and generously-referenced handbook. Ideal both as a c-suite primer and as a ready-reference for practitioners, this is a triumph of distillation by two of our sector's pioneers.
Ian Jindal, Leadership & Transformation in Multichannel Retail & Ecommerce.

Disruption is all about mindset. Dealing with uncertainty is a challenge leaders need to integrate into their modus operandi. Building the Agile Business through Digital Transformation will help you unlock a treasure.
Arjen van Berkum, Chief Disruption Officer and Entrepreneur

Peter Abraham and Neil Perkin take us on a world tour of digital transformation. This book is a necessity for executives, senior leaders and change agents. It is a well-rounded; well-referenced account with really interesting stories from the very best organizations, bringing digital transformation to life. I was always curious how these organizations worked, weren't you? A must-read...
John Coleman, Agility Change Chef

Book Details

  • EAN: 9780749480394
  • Edition: 1
  • Published: 3rd April 2017
  • Paperback
  • Format: 234x156
  • 288 pages

About the Author

Neil Perkin is a renowned blogger and founder of digital and media consultancy Only Dead Fish. An expert on organization agility, content strategy, emerging media and digital strategy, Neil curates the quarterly series of Firestarters thought leadership events for Google UK.

Peter Abraham is co-founder of weareCrank, a business which provides clarity for ecommerce business acceleration. He was formerly the executive vice president of Econsultancy.com, has over 15 years' experience in creative and media and another 20 years' experience helping global companies define their digital strategy and build digital centres of excellence to support digital transformation.

Neil Perkin

Peter Abraham