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Building the Agile Business through Digital Transformation

Build an agile business through digital transformation more quickly and easily with this practical guide.
EAN: 9780749480394
Edition: 1
Format: 234x157
288 pages

About the book

Building the Agile Business through Digital Transformation is an in-depth look at transforming businesses so they are fit for purpose in a digitally enabled world. It is a guide for all those needing to better understand, implement and lead digital transformation in the workplace.

It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile. It addresses how to build organizational velocity and establish iterative working, remove unnecessary process, embed innovation, map strategy to motivation and develop talent to succeed.

Building the Agile Business through Digital Transformation provides guidance on how to set the pace and frequency for change and shows how to break old habits and reform the behaviours of a workforce to embed digital transformation, achieve organizational agility and ensure high performance. Full of practical advice, examples and real-life insights from organizational development professionals at the leading edge of digital transformation, this book is an essential guide to building an agile business.

About the authors

Neil Perkin is a renowned blogger and founder of digital and media consultancy Only Dead Fish. An expert on organization agility, content strategy, emerging media and digital strategy, Neil curates the quarterly series of Firestarters thought leadership events for Google UK.

Peter Abraham is co-founder of weareCrank, a business which provides clarity for ecommerce business acceleration. He was formerly the executive vice president of, has over 15 years' experience in creative and media and another 20 years' experience helping global companies define their digital strategy and build digital centres of excellence to support digital transformation.

Whatever your business, the prospect of staying ahead of digital transformation is daunting. Neil and Peter have created an outstandingly researched guide that anyone can implement to lead their own transformation.

Bruce Daisley, VP EMEA, Twitter