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Develop a solid understanding of the environmental factors that affect business strategy and management.
A solid understanding of the social, economic and legal environment in which a business operates is crucial to developing a successful business strategy. With a unique balance between theory and practice, Business Environment is a broad ranging and easy to use guide that looks at how factors such as the world economy, government policy, regulation and demography, and social trends, affect day-to-day strategy and decision making in practice. The text is ideal for students taking undergraduate and postgraduate modules in the Business Environment or Business Context areas of an HR or business degree, and also caters for students studying the CIPD Leadership and Management module 'Managing in a Strategic Business Context'.
This fully updated 2nd edition includes new content addressing the needs of migrant workers, further international case studies and real-world examples, and lots of new research from the CIPD and elsewhere. Online, you will find a comprehensive tutor and student support site to complement the practical material within the text. Packed with engaging features such as chapter objectives, student and seminar activities, self assessment questions, case studies, key learning points and further reading, Business Environment is guaranteed to develop the skills, knowledge and key understanding of business strategy that is required at every level.
This second edition does not read like a typically dry textbook but is informative, engaging, and relevant to the work environment, incorporating current events and contemporary business issues in a meaningful way, and relating these to theoretical models which are thoroughly but not heavily presented
Stephen Millard, Senior Teaching Fellow, School of Business and Management, Buckinghamshire New University, UK
The text is written in a lively style which will keep the interest of undergraduates. The context is excellent and the activities, which are generally well designed, help to consolidate ideas that have been raised in the chapters. I would not hesitate to recommend the text to students (on 1st edition)
Cheryl Lim, Visiting Lecturer at London Metropolitan University, UK
The text demonstrates a balance between theory and practice lacking in many of the texts that are currently available in the marketplace. The examples, activities and case studies used by the authors are wide-ranging. For students studying the Business Environment, this text has a sound structure and meets the theoretical requirements. Additionally, the practical nature of the exercises/examples meet the needs of modules – particularly in terms of developing knowledge, understanding and core skills in students (on 1st edition)
Dr David Lai, Lecturer in International Business and Business Policy, Aberdeen Business School, The Robert Gordon University, UK
John Kew is an educational consultant and has written flexible learning material for the CIPD's Professional Development Scheme.
John Stredwick is Senior Lecturer at University of Bedfordshire and a well renowned author. He is Visiting Professor at Webster University (US) based in Regents Park, UK.
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