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Business Research Methods

Business Research Methods

A Practical Approach

Sheila Cameron, Deborah Price

From £37.49

Make your research more meaningful, effective and relevant to the business world with this handbook that demystifies the research process.

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About the book

Organizations need research, and managers have to be able to commission, judge and use others' research as well as conduct research themselves to inform business decisions. Business Research Methods helps you understand the challenges of carrying out worthwhile research into significant issues and develop a wide range of research-related professional skills. Guiding you through the process of selecting, carrying out and reporting on a successful research project, it breaks down the research process, from exploring the literature and crafting a research proposal to practical research management and addressing the transferable skills of project management and communication.

Business Research Methods places research firmly in the real world, exploring why research is done and how to ensure that projects are meaningful for organizations. Examples and case studies, including examples of students' projects, give learners with little or no work experience a meaningful context in which to relate their own projects. Online supporting resources for lecturers include an instructor's manual with additional activities and supporting handouts, lecture slides and figures and tables from the text. Resources for students include web links, templates, quizzes, activities, examples of practice and sample questionnaire results for students.

Table Of Contents

  • Section - ONE: From First Ideas to Possible Topics;
    • Chapter - 01: Practical Business Research - An Overview;
    • Chapter - 02: The Complexities of Business Research;
    • Chapter - 03: The Investigative Process;
    • Chapter - 04: Stakeholders, Power and Ethics;
    • Chapter - 05: Considering Possible Topics;
  • Section - TWO: Towards a Research Proposal;
    • Chapter - 06: Exploring the Literature;
    • Chapter - 07: Writing A Literature Review;
    • Chapter - 08: Research Questions and Purposes;
    • Chapter - 09: Data, Evidence and Sampling;
    • Chapter - 10: Choosing a Research Method;
    • Chapter - 11: Crafting a Research Proposal;
  • Section - THREE: Data Collection;
    • Chapter - 12: Producing a Research Project from Secondary Data;
    • Chapter - 13: Case Study Research;
    • Chapter - 14: Action-Oriented Research and Action Research;
    • Chapter - 15: Questionnaires;
    • Chapter - 16: Interviews;
    • Chapter - 17: Focus Groups and Workshops;
  • Section - FOUR: Data Analysis;
    • Chapter - 18: Grounded Theory;
    • Chapter - 19: Content Analysis;
    • Chapter - 20: Representing Quantitative Data;
    • Chapter - 21: Inferential Statistical Analysis;
    • Chapter - 22: Drawing Valid Conclusions;
  • Section - FIVE: Essential Research Skills;
    • Chapter - 23: Managing the Project;
    • Chapter - 24: Managing Client Relationships;
    • Chapter - 25: Learning and Reflection;
    • Chapter - 26: Writing about Research


A must-read for any student, this book encourages you at every stage to apply what you have read to your own project, saving time and effort and helping you to avoid some of the common pitfalls.
Saurabh Pandey, final-year student on the MBA at the Open University, UK

Ideal for final-year undergraduate students who have to prepare a research proposal for their dissertation or project. It is packed with case studies and delivers complex principles in a user-friendly way.
Yvonne Moogan, Principal Lecturer at Liverpool Business School, UK

Business Research Methods achieves a good balance between theory and practice. This thought provoking and engaging text will appeal to a wide audience and is particularly suited to mature students carrying out business research in their employing organisations.
Julia Kiely, Reader in Organisational Behaviour, Bournemouth University Business School, UK

Buying this book will ensure you have a second research mentor stationed permanently on your bookshelf. It has plenty of 'real-world savvy', offering hands-on ways of tackling the daunting task of an independent research project.
Gavin Jack, Professor of Management, Graduate School of Management, La Trobe University, Australia

This excellent guide provides tools for anyone wanting to deepen their understanding of the complexities of managing for real. As a practising manager and part-time lecturer in management, I will be giving this book pride of place on my desk at home and at work.
Paul Mylrea, Director of Communications at the Department for International Development


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Book Details

  • Imprint: CIPD - Kogan Page
  • EAN: 9781843982289
  • Edition: 1
  • Published: 24th November 2009
  • Paperback
  • Format: 265x195
  • 640 pages

About the Author

Sheila Cameron is a senior lecturer at the Open University Business School (OUBS), UK.

Deborah Price is a lecturer in Management at the Open University Business School (OUBS), UK.

Sheila Cameron

Deborah Price