Want to start reading immediately? Get a FREE ebook with your print copy when you select the "bundle" option. T&Cs apply.
- Shop
- Discover
- Resources For...
- Authors
- About
- Shop
- Discover
- Resources For...
- Authors
- About
Business Research Methods
A Practical Approach
FREE UK and US delivery
About the book
Organizations need research, and managers have to be able to commission, judge and use others' research as well as conduct research themselves to inform business decisions. Business Research Methods helps you understand the challenges of carrying out worthwhile research into significant issues and develop a wide range of research-related professional skills. Guiding you through the process of selecting, carrying out and reporting on a successful research project, it breaks down the research process, from exploring the literature and crafting a research proposal to practical research management and addressing the transferable skills of project management and communication.
Business Research Methods places research firmly in the real world, exploring why research is done and how to ensure that projects are meaningful for organizations. Examples and case studies, including examples of students' projects, give learners with little or no work experience a meaningful context in which to relate their own projects. Online supporting resources for lecturers include an instructor's manual with additional activities and supporting handouts, lecture slides and figures and tables from the text. Resources for students include web links, templates, quizzes, activities, examples of practice and sample questionnaire results for students.
About the authors
Sheila Cameron is a senior lecturer at the Open University Business School (OUBS), UK.
Deborah Price is a lecturer in Management at the Open University Business School (OUBS), UK.
- Buying this book will ensure you have a second research mentor stationed permanently on your bookshelf. It has plenty of 'real-world savvy', offering hands-on ways of tackling the daunting task of an independent research project.
- Gavin Jack, Professor of Management, Graduate School of Management, La Trobe University, Australia
FREE UK and US delivery
Shipping and handling
Cancellations and returns policy
Related products
Related content
Get tailored expertise every week, plus exclusive content and discounts
Headless Content Management with Blaze