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Innovation and Best Practice
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Case Study: Collaborative Distribution Considering Economic and Environmental Performance
Case Study

Case Study: Collaborative Distribution Considering Economic and Environmental Performance

Vahid Mirzabeiki


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Green logistics is the practice of integrating environmental consideration and strategies into all the processes of logistics. This case study provides guidance on how to make the operations of a company more efficient and more eco-friendly.

Aimed at students on logistics, operations and supply chain management courses, this case demonstrates how to make the most of benefits with are associated with becoming green, such as increased savings on transportation costs. The author also analyses ways to exploit an enhanced reputation as a socially responsible company.

The case explores the many different strategies companies can incorporate into their logistics operations to become more green, such as consolidating shipments which can lead to reducing the total number of running kilometres by trucks and also the amount of CO2 emissions. The shared deliveries can provide advantages for the transport providers and also for the companies whose freight is consolidated. The transport provider can offer them a relatively lower price for the consolidated transportation because by doing this they can save full truckloads.

The case study includes a series of logistics challenges which the reader is encouraged to resolve and offers tips for best practice. Readers are also encouraged to participate in active discussions on whether it is possible to create solutions which lead to environmental and economic improvements in the real world.


  • EAN: 9780749475161
  • Edition: 1
  • Published: 3rd January 2016
  • PDF
  • Dimensions: 297x210mm
  • 11 pages

About the Author

Dr Vahid Mirzabeiki is a lecturer in the Supply Chain Research Centre at Cranfield School of Management. Vahid's areas of expertise include supply chain management, information sharing in supply chain, and inter-organisational information systems. Vahid's research has been published in several scientific and industrial logistics and supply chain management journals, inclduing International Journal of Physical Distribution and Logistics Management (IJPDLM) and the International Journal of Logistics Management (IJLM).