- Widely adopted on PR courses worldwide and also the CIPR diploma
- Includes new material on creativity and the increase of social media, plus case studies and research findings from many leading industry figures
- Extensive direct marketing campaign through the CIPR, a member of the Global Alliance of international public relations organizations
Creativity in Public Relations
Creativity in Public Relations includes brain storming techniques, innovations in public relations and techniques for stimulating ideas. This book will help PR practitioners develop greater understanding of the creative process.
Key features at a glance
In association with
EAN: 9780749456504
Edition: 4
Published:
Format: 234x156
272 pages
About the book
Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores the five 'Is' of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. This fully updated third edition also includes two new chapters on the use of social media and creativity, and creativity and memes.
Including practical examples and research carried out by creative experts in the PR industry, the reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.
About the authors
Andy Green is a Fellow of the CIPR and is a leading expert on communications and creativity. He is the driving force behind the Wakefield Media and Creativity Centre, a partner with Wakefield-based GREEN communications and creativity consultancy [email protected] He is also the author of Effective Personal Communication Skills for Public Relations (also published by Kogan Page).
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