- Gives a practical framework with easy to follow tips, checklists and guidelines that readers can adapt to any industry, and any kind of crisis
- Takes a long-term approach to crisis management, giving readers the skills to set up policies in advance, meaning that when a crisis hits they already have the tools in place to respond effectively
- Written by a recognized Corporate Communications expert, who has been the Director of Corporate Communications for the Greater Manchester Police since 2001
- Packed with global case studies including the Manchester Arena bombing and Pepsi's controversial Kendall Jenner ad campaign, plus interviews with leading corporate communication professionals giving unique insider perspectives on crisis management
Crisis Communication Strategies
How to prepare in advance, respond effectively, and recover in full
Learn effective strategies to protect your brand through preparation, control and long-term recovery from any kind of crisis - internal, external, political or natural disaster.
Key features at a glance
EAN: 9781789662900
Edition: 1
Published:
Format: 234x156
216 pages
About the book
Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most stressful time of their working life. Crisis Communication Strategies is a must-have handbook for laying the groundwork before a crisis hits, meaning that when the inevitable day comes, the company already has policies and procedures in place to leap into meaningful action without delay.
Crisis Communication Strategies is unique in the way it equips readers to deal with any kind of crisis - whether caused by internal error, customer action, natural disasters, terrorism or political upheaval. Moving chronologically, the book opens by looking at the skills, policies and procedures that should be set up in advance, during times of normal business operations. It then moves on to look at how those procedures can be activated when a crisis occurs and during the immediate response. Finally, it delivers strategies for true long-term recovery for both the company itself and, where necessary, the wider community.
Packed with actionable tips, checklists and global case studies, Crisis Communication Strategies is the essential guide to protecting your company and building true, long-term resilience.
About the authors
Amanda Coleman
Amanda Coleman is the Head of Corporate Communications for the Greater Manchester Police, and a fellow of both the Chartered Institute of Public Relations and the Public Relations and Communication Association. She has 20 years experience working in emergency services communication and has managed some significant crises including the Manchester Arena terrorist attack in 2017, riots in 2011, the murder of two police officers in 2012, and the death of the Chief Constable in 2008. Coleman is regularly asked to speak at conferences around the world, and has been involved in European studies of crisis communication, law enforcement and social media crisis usage. Coleman is currently Chair of the PRCA Council for 2019.
More about Amanda Coleman
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