- Gives a practical framework with easy to follow tips, checklists and guidelines that readers can adapt to any industry, and any kind of crisis
- Takes a long-term approach to crisis management, giving readers the skills to set up policies in advance, meaning that when a crisis hits they already have the tools in place to respond effectively
- Written by a recognized Corporate Communications expert and former Head of Corporate Communications for Greater Manchester Police
- Packed with global case studies from responses to events including the 2011 Norway terror attacks, the 2018 British Airways data breach, the 2017 Pepsi advert and the 2005 Hurricane Katrina New Orleans floods
Crisis Communication Strategies
How to Prepare in Advance, Respond Effectively and Recover in Full
Learn effective strategies to protect your brand through preparation, control and long-term recovery from any kind of crisis - internal, external, political or natural disaster.
Key features at a glance
EAN: 9781789662900
Edition: 1
Published:
Format: 235x156
224 pages
About the book
Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most stressful time of their working life.
Crisis Communication Strategies is a must-have handbook which covers the whole span of the crisis from preparing and laying the groundwork before it occurs, during the incident, and the aftermath, including the move to recovery. It guides readers through each phase, providing details of what to consider, what should be done, and tips and checklists for improved responses.
Crisis Communication Strategies equips readers to deal with any kind of crisis - whether caused by internal error, customer action, natural disasters, terrorism or political upheaval. Supported by case studies and examples from responses to events including the 2011 Norway terror attacks, the 2018 British Airways data breach, the 2017 Pepsi advert and the 2005 Hurricane Katrina New Orleans floods, the book explores the role of leadership in a crisis and developing a crisis communication response that has people at the heart of it. Crisis Communication Strategies is the essential guide for PR and communication professionals to protecting your company and building true, long-term resilience.
About the authors
Amanda Coleman is a crisis communication consultant and a fellow of both the Chartered Institute of Public Relations and The Public Relations and Communications Association (PRCA). She was previously the Head of Corporate Communications for Greater Manchester Police and managed many significant crises including the Manchester Arena terrorist attack in 2017. A regular international conference speaker, she has been involved in European studies of crisis communication, law enforcement and social media crisis usage. In 2019, she was the Chair of the PRCA Council.
If you are a communicator trying to navigate a more unpredictable world, this book is a timely and valuable guide.
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