- Gives a practical framework with easy to follow tips, checklists and guidelines that readers can adapt to any industry, and any kind of crisis
- Takes a long-term approach to crisis management, giving readers the skills to set up policies in advance, meaning that when a crisis hits they already have the tools in place to respond effectively
- Written by a recognized Corporate Communications expert and former Head of Corporate Communications for Greater Manchester Police
- Packed with global case studies from responses to events including the 2011 Norway terror attacks, the 2018 British Airways data breach, the 2017 Pepsi advert and the 2005 Hurricane Katrina New Orleans floods