- Offers an understanding of the skills needed to deliver an effective and robust data strategy
- Explains how your data (big and little) generates business value and how to turn your data into usable insights, actions and profit
- Explains why data must be at the heart of your organization's decision making
- Describes how you can profit from the next data revolution with the Internet of Things
- Online resources: bonus chapter, 'Beyond the big data buzz', looks at areas such as the explosion of data, the importance of the Internet of Things, how businesses can benefit from data and an industry by industry breakdown of the power of data