Data Strategy

Algorithm will control every aspect of our lives. This book is the 2017 how-to-guide to take advantage of data to outthink, outcompete and outperform.

A clear, concise and exciting road map for maximizing value from data in today's hyper competitive business landscape

Data Strategy isn't just for data people: Bernard Marr shows that a Data Strategy deserves attention on the same level as a company's marketing, customer, product, and talent strategies. In my experience, a data strategy is critical to the success of all of these efforts. I believe Bernard's book is a valuable starting point for developing your data strategy. I found it brought together a number of lessons I've learned. If you've never developed a data strategy, it's worth reading twice.

If you're a person in charge of data strategy for your company, but still struggle to articulate the size of the task and subsequent reward for building a data driven culture, this book can help provide a well rounded pulse on the change that is happening in business today, and arm you with the beginning of a structure to tackle it.

As we enter the Fourth Industrial Revolution Marr tells us that it will be those companies that view data as a strategic asset that will survive and thrive. He helps us understand how data can improve decision making, improve operations and can be monetized in products or services. His latest book is both a reference manual for all aspects of understanding Big Data and a guide to how to use it to create value in any organisation. Whatever your view of the increasing use of data and automation, Marr's expertise will help you shape your own future using data.