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Data Strategy

How to Profit from a World of Big Data, Analytics and Artificial Intelligence

Master the skills and tools needed to leverage data, create a data-driven strategy and gain the competitive advantage.
EAN: 9781398602588
Edition: 2
Format: 234x156
272 pages

About the book

BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category (1st edition)

90% of today's data was generated in the last two years and the amount of data we have available is predicted to double every two years. Data is an integral strategic asset for all businesses. Learn how to leverage this data and generate valuable insights from bestselling author and big data guru Bernard Marr.

Data has massive potential for all businesses when used correctly, from small organizations to tech giants and huge multinationals. But this resource is too often not being fully utilized and is far from being arguably the world's most valuable resource. Data Strategy is the must-read guide on how to create a robust data-driven approach that will harness the power of data to revolutionize your business. Explaining how to collect, use and manage data, this book prepares any organization with the tools and strategies needed to thrive in the digital economy.

This new edition of this bestselling title is fully updated with insights on understanding your customers and markets and how to provide them with intelligent services and products. With case studies and real-world examples throughout, Bernard Marr offers unrivalled expertise on how to gain the competitive advantage in a data-driven world.

About the authors

Bernard Marr is a bestselling author, keynote speaker, strategic performance consultant and analytics, KPI & big data guru based in Buckinghamshire, UK. He has worked with and advised many of the world's best-known organizations including Accenture, DHL, Gartner, Microsoft, SAP and Shell, among many others on their business and data strategies. He writes on the topic of data and analytics for various publications including Forbes, HuffPost and LinkedIn Pulse. He has featured on the LinkedIn Top Voices: UK Influencers list in 2018 and 2019, ranking #1 in 2018.