Checkout

Total items: 0

Subtotal excl delivery & tax: £
Menu
Search

Demystifying Strategy

How to Become a Strategic Thinker

Demystifying Strategy provides you with a thorough understanding of the entire process of strategic thinking and management from dynamic competitive positioning, designing and evaluating strategic options, to implementation and management of the process.
EAN: 9780749465681
Edition: 1
Published:
Format: 234x155
336 pages

About the book

Demystifying Strategy provides you with not only the basic strategic tools and techniques but also a thorough understanding of the entire process of strategic thinking and management. Using tips, guidelines and exercises it helps you to assess your own strategic mind and covers key topics such as: the different perspectives on strategy, economic analysis, dynamic competitive positioning, designing and evaluating options, implementation, managing the strategy process and how to nurture your strategic mind. Aimed at executives, entrepreneurs and also students of management, it enables you to assess the teaching of strategy 'gurus', construct your own strategy audit and challenge thinking styles by assessing the cognitive processes involved in developing successful strategies.

About the authors

Tony Grundy

Dr Tony Grundy is an internationally experienced, independent strategy consultant working with major corporations and organisations of all kinds of sizes. His clients include Barclaycard, Boots, BP, Diageo, Dyson Appliances, Easyjet, the Economist Group, Emirates Airlines, Ernst and Young, Financial Times, Ford, HSBC, KPMG, Microsoft, Motorola, Nokia, Pfizer, Tesco and Vodafone.

More about Tony Grundy