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Innovation and Best Practice
for Business Success

Established 1967



Demystifying Strategy

Demystifying Strategy

How to Become a Strategic Thinker

Tony Grundy

£24.99

Demystifying Strategy provides you with a thorough understanding of the entire process of strategic thinking and management from dynamic competitive positioning, designing and evaluating strategic options, to implementation and management of the process.

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About the book

Demystifying Strategy provides you with not only the basic strategic tools and techniques but also a thorough understanding of the entire process of strategic thinking and management. Using tips, guidelines and exercises it helps you to assess your own strategic mind and covers key topics such as: the different perspectives on strategy, economic analysis, dynamic competitive positioning, designing and evaluating options, implementation, managing the strategy process and how to nurture your strategic mind. Aimed at executives, entrepreneurs and also students of management, it enables you to assess the teaching of strategy 'gurus', construct your own strategy audit and challenge thinking styles by assessing the cognitive processes involved in developing successful strategies.


Table Of Contents

    • Chapter - 01: Opening the doorway to strategy;
    • Chapter - 02: Embracing the strategic world – part 1;
    • Chapter - 03: Embracing the strategic world – part 2;
    • Chapter - 04: Analysing strategy economically;
    • Chapter - 05: Dynamic competitive positioning;
    • Chapter - 06: Designing and evaluating options;
    • Chapter - 07: Implementation;
    • Chapter - 08: Managing the strategy process;
    • Chapter - 09: Bringing it all together


Book Details

  • EAN: 9780749465681
  • Edition: 1
  • Published: 3rd October 2012
  • Paperback
  • Dimensions: 234x156
  • 336 pages

About the Author

Dr Tony Grundy is an internationally experienced, independent strategy consultant working with major corporations and organizations of all kinds of sizes. His clients include Barclaycard, Boots, BP, Diageo, Dyson Appliances, Easyjet, the Economist Group, Emirates Airlines, Ernst and Young, Financial Times, Ford, HSBC, KPMG, Microsoft, Motorola, Nokia, Pfizer, Tesco and Vodafone. He currently teaches at Henley Business School and is Visiting Senior Fellow at Cranfield School of Management, where he has trained over 1,000 managers to make the shift from operational management to being strategic managers.


Tony Grundy


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