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Design Management

Design Management

The Essential Handbook

David Hands


Offers a holistic overview of the value of design management, enabling the reader to examine the origins and development of its theory and practice, and explore the application of design to organisational vision.

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About the book

Design Management is a discipline in continual motion - changing, responding and adapting to the ever increasing dynamics of social and business transformation. The value of design has grown monumentally since its embryonic stages in the late 1970s, and it now reaches far beyond the realm of industry and commerce, forging a strong presence within the public sector institutions and not-for-profit organisations. Design Management is, quite simply, the essential handbook to all things design. Highly international in its approach, the text is structured around four key perspectives - values, horizons, visions and futures. Each individual section is complemented by input from contributors, with industry leaders and policy makers offering real-world commentary.

Ultimately, Design Management represents an important and timely contribution to the discipline of design management itself, and correspondingly the development of product and service innovation. The book argues that design management is a key asset in organisational activity throughout a wide and diverse variety of industrial and geographic contexts within an increasingly globalized world. Engaging and accessible in style, Design Management offers students and practitioners everything they need to know to foster a climate of creative engagement.

Table Of Contents

    • Chapter - 00: Introduction;
    • Chapter - 01: Design Values - Design and the Organization;
    • Chapter - 02: Design Management in Action - Case Studies;
    • Chapter - 03: Design Horizons - Fluid Strategies for Success;
    • Chapter - 04: Design Strategies in Action - Case Studies;
    • Chapter - 05: Design Vision - A National Asset;
    • Chapter - 06: Design - A Possible Instrument for Growth and Innovation (Mexico);
    • Chapter - 07: Design Futures - Design as an Enabler for Change;
    • Chapter - 08: Looking Ahead and Discussions on the Future of Design Management


A wonderful book which not only gives a holistic view about design management in a broad context, but also practically combines methods and tools with case studies. It is a powerful handbook that every innovator in design business needs to read.
CAI Jun, Professor, Academy of Arts & Design / Director of Design Management Research Lab, Tsinghua University

A thoughtful and thoroughly engaging commentator on Design Management, Hands blends well documented research and a wonderful array of international case studies that clearly illustrate the value of design to the organisation, regardless of industry and commercial sector. An invaluable companion guide to both students and practitioners.
Rachel Cooper OBE, Distinguished Professor: Design Management and Policy, Lancaster University, UK

A comprehensive overview of design management as a discipline. Not only is this book is a 'must read' for those Masters (including MBA) and Undergraduates studying Design, Design Studies, Design Management and Design in Business, but it also makes for a valuable refresher for those who are practicing in these disciplines. A highly recommended read.
Peter Ford, Professor of Design and Design Unit Director, De Montfort University

David Hands has been researching and teaching design management for over 25 years. This new book gives us a useful overview of currents trends and developments in this forever changing subject area. This content makes the book an invaluable companion for anybody seeking to explore contemporary design management.
Professor Tom Inns, Director, Glasgow School of Art, Glasgow

Book Details

  • EAN: 9780749478414
  • Edition: 1
  • Published: 3rd November 2017
  • Paperback
  • Dimensions: 240x170
  • 256 pages

About the Author

Dr David Hands is a senior lecturer in Design Management at Lancaster University. He is also Course Leader for MA Design Management at the Imagination Lancaster Research Centre. He has written and published extensively on all aspects and themes surrounding strategic design management theory and practice.

David Hands