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Design Management

Design Management

The Essential Handbook

David Hands

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Draw on a holistic overview of the value of design management, and enable yourself to employ it effectively across a range of creative industries.

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About the book

Design Management is the essential handbook to all things design. As a discipline, design management is continually in motion; changing, responding and adapting to the dynamics of social and business transformation. As a business function, it combines project management, design, strategy and supply chain techniques to enable the creation of more effectively designed products, services, communications and brands. As such, it is relevant to a very broad range of industries and sectors, and Design Management recognizes this by structuring content around four key universal perspectives: values, horizons, visions, and futures. These perspectives give an overview of the development, key issues and future direction of design management.

Meticulously researched, Design Management goes beyond individual project-level implementation to explore design strategy at both organizational and macro levels. By showcasing its impact all the way up to industrial and national application, students will gain a deep understanding of the nuances, scope and scalability of design. Filled with vibrant case studies and guest perspectives from a spectrum of industry leaders and policy makers, this book is an invaluable real-world commentary on design's role as a key asset in organiZational activity. The book's engaging and accessible style provides students and practitioners with everything needed to foster a climate of creative engagement.

Online resources include a valuable toolkit of PowerPoint slides, review questions, project questions, activity worksheets and further reading.

Table Of Contents

    • Chapter - 00: Introduction;
    • Chapter - 01: Design Values - Design and the Organization;
    • Chapter - 02: Design Management in Action - Case Studies;
    • Chapter - 03: Design Horizons - Fluid Strategies for Success;
    • Chapter - 04: Design Strategies in Action - Case Studies;
    • Chapter - 05: Design Vision - A National Asset;
    • Chapter - 06: Design - A Possible Instrument for Growth and Innovation (Mexico);
    • Chapter - 07: Design Futures - Design as an Enabler for Change;
    • Chapter - 08: Looking Ahead and Discussions on the Future of Design Management


A wonderful book which not only gives a holistic view about design management in a broad context, but also practically combines methods and tools with case studies. It is a powerful handbook that every innovator in design business needs to read.
CAI Jun, Professor, Academy of Arts & Design / Director of Design Management Research Lab, Tsinghua University

A thoughtful and thoroughly engaging commentator on Design Management, Hands blends well documented research and a wonderful array of international case studies that clearly illustrate the value of design to the organisation, regardless of industry and commercial sector. An invaluable companion guide to both students and practitioners.
Rachel Cooper OBE, Distinguished Professor: Design Management and Policy, Lancaster University, UK

A comprehensive overview of design management as a discipline. Not only is this book is a 'must read' for those Masters (including MBA) and Undergraduates studying Design, Design Studies, Design Management and Design in Business, but it also makes for a valuable refresher for those who are practicing in these disciplines. A highly recommended read.
Peter Ford, Professor of Design and Design Unit Director, De Montfort University

David Hands has been researching and teaching design management for over 25 years. This new book gives us a useful overview of currents trends and developments in this forever changing subject area. This content makes the book an invaluable companion for anybody seeking to explore contemporary design management.
Professor Tom Inns, Director, Glasgow School of Art, Glasgow


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Book Details

  • EAN: 9780749478414
  • Edition: 1
  • Published: 3rd November 2017
  • Paperback
  • Format: 240x170
  • 256 pages

About the Author

Dr David Hands is a senior lecturer in Design Management at Lancaster University. He is also Course Leader for MA Design Management at Lancaster Institute for Contemporary Arts. He has written and published extensively on all aspects and themes surrounding strategic design management theory and practice.

David Hands