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Innovation and Best Practice
for Business Success

Established 1967

Digital Marketing Strategy

Digital Marketing Strategy

An Integrated Approach to Online Marketing

Simon Kingsnorth


This book is a complete guide to developing and implementing a digital marketing strategy.

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About the book

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers.

Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Table Of Contents

    • Chapter - 01: What is digital marketing?;
    • Chapter - 02: Aligning with your business strategy;
    • Chapter - 03: Barriers and considerations;
    • Chapter - 04: Planning;
    • Chapter - 05: Search engine optimization;
    • Chapter - 06: Paid search;
    • Chapter - 07: Display;
    • Chapter - 08: Social media;
    • Chapter - 09: User experience and transformation;
    • Chapter - 10: CRM and retention;
    • Chapter - 11: True personalization;
    • Chapter - 12: Customer service;
    • Chapter - 13: Content strategy;
    • Chapter - 14: Analytics and reporting;
    • Chapter - 15: Presenting your strategy


Simon Kingsnorth has produced a book of compelling quality. So many marketers are inclined to run headlong at digital marketing with a limited amount of knowledge. Fingers get burnt and reputations can be lost forever. Here Simon and his contributors have set out some brilliant guidelines for marketers of all levels which will empower them to succeed.
Damian Ryan, author of Understanding Digital Marketing, Understanding Social Media and The Best Digital Marketing Campaigns in the world

An excellent all-in-one primer for today's digital entrepreneur.
Jonathan Gabay, Brand Psychologist

Combines a detailed knowledge of digital channel management with classic marketing theory. The result is essential reading for digital marketing practitioners at all levels.
Emma Wilson, CEO, Harvest Digital

It's all here. An invaluable one-stop guide to navigating the discipline of digital marketing - great for newcomers and an excellent reference for the more experienced.
Simon Fenn, Co-founder, Pancentric Digital

Rather than presenting a one-size-fits-all model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding. ...Very highly recommended as a core addition to community and library Business Marketing instructional reference collections and supplemental studies reading lists.
Midwest Book Review, Wisconsin Bookwatch, The Business Shelf


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Book Details

  • EAN: 9780749474706
  • Edition: 1
  • Published: 3rd May 2016
  • Paperback
  • Dimensions: 234x156
  • 344 pages

About the Author

Simon Kingsnorth is a senior digital leader and strategist with a core skillset in digital marketing, digital transformation and user experience. His specialities include paid search, SEO, social media, affiliate and email marketing, as well as website design and development, acquisition, CRM, analytics, targeting and personalization.

Simon Kingsnorth

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