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Innovation and Best Practice
for Business Success

Established 1967

Event Planning and Management

Event Planning and Management

A Practical Handbook for PR and Events Professionals

Ruth Dowson, David Bassett


Get practical advice and tips for organizing events of all types and levels of complexity.

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About the book

The events industry is an exciting, innovative, diverse and highly challenging environment in which to work. Event Planning and Management offers a structured, practical approach to all types of events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event.

Each stage of the process is fully supported with online resources including templates and discussion questions to make up a complete event planner's toolkit. Balancing coverage of the key theory and models with essential practical guidance, tools and case studies from organizations such as London 2012 and the Prince's Trust, Event Planning and Management is an ideal handbook for students and practitioners alike.

About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.

Table Of Contents

    • Chapter - 00: Introduction to events;
    • Chapter - 01: Event Planning;
    • Chapter - 02: Location, Location, Location;
    • Chapter - 03: Content is King;
    • Chapter - 04: Site Planning and Logistics;
    • Chapter - 05: Building the Event Team;
    • Chapter - 06: Promoting the Event;
    • Chapter - 07: Finance;
    • Chapter - 08: Evaluation;
    • Chapter - 09: Future proofing your events


Collaborate to innovate: The final sub-heading of the book's final chapter beautifully captures all that is right, relevant and refreshing about this innovative collaboration between two professional/practitioner-focused academics who have clearly been there, done that and bought the merchandise to prove it. The personal, equally pragmatic, manner in which they have chosen to share their top-tips and check-lists, supported by suitable theories and case-studies, will prove particularly popular amongst event planners, managers, teachers and students all over the world.
Dr Richard Keith Wright, Lecturer in Sustainable Sports Event Management, Auckland University of Technology

An insightful and helpful book that demystifies the complicated and technical world of events in an easily accessible way, which will enable PR and event practitioners to successfully achieve in this high pace, competitive sector.
Jonathan Sibley, Event Management Lecturer, Manchester Metropolitan University

This book works as a great introduction to the world of event planning as well as offering insight to seasoned professionals. Anyone looking for a great resources for planning and managing an event, small or large scale; even their own wedding or anniversary party, should read this book. You will gain the knowledge and confidence that will help guarantee a well-received, smooth running event.
Jeff Linamen, Artistic Director, Introspect Theatre

The authors took on a major challenge when they decided to break down the complex business of events into a practical handbook of circa 300 pages that could be easily used by PR and event professionals and in my opinion they have done a really good job. The book is easy to read and it's packed full of tips, case studies and further reading references....It's certainly a reference book that I will keep by my side and use on an ongoing basis.
Paul Cook, Creator of Planet Planit Ltd, Event Consultancy & Management

I often worry about books with a large number of references. Will they still be useful, readable...remain a practitioners guide. I needn't have worried: Event Planning and Management is a very thorough yet easy to read, practical guide to successful event planning. The tips, checklists, case studies and chapter summaries all add to what is a 'must have' resource for all student, accidental or professional event planners.
Chris Powell, The Event Expert


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Book Details

  • EAN: 9780749471392
  • Edition: 1
  • Published: 3rd September 2015
  • Paperback
  • Dimensions: 234x156
  • 328 pages
  • Series: PR in Practice Series

About the Author

Ruth Dowson has over 30 years' experience in strategic development, management and delivery of events, conferences, seminars and exhibitions, in both the public and private sectors. She is a senior lecturer and course leader in events management at the UK Centre for Events Management at Leeds Beckett University.

David Bassett is an experienced event organizer and educator in events management, leisure, sport and tourism. As Senior Lecturer at the UK Centre for Events Management, he educates and trains aspiring events managers, as well as industry practitioners, to deliver successful events in the UK and overseas.

Ruth Dowson

David Bassett

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