- Provides a step-by-step guide to formulating a workable and successful marketing plan
- Includes up-to-date information on email shots, web usage and e-marketing and social media
- Is part of the bestselling Creating Success series, which has sold over 1,000,000 copies and contains practical advice on essential and value-adding work skills to help you develop your career
- Features a free downloadable marketing plan template
- New to this edition: New and improved practical features to aid learning, including useful templates, top tips, and interactive, reflective exercises
How to Write a Marketing Plan
Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
Gain essential skills for career development with this step-by-step guide to improving your ability to research and write a marketing plan.
Key features at a glance
EAN: 9780749484835
Edition: 6
Published:
Format: 215x138
192 pages
About the book
How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media.
Fully updated for 2019, this 6th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business.
The Creating Success series of books...
Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
About the authors
John Westwood
John Westwood has held a wide variety of senior sales and marketing positions and is currently the sales and marketing director of a company in a major multinational group. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.
More about John Westwood
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