- Provides a step-by-step guide to formulating a workable and successful marketing plan
- Includes up-to-date information on email shots, web usage and e-marketing and social media
- Is part of the bestselling Creating Success series, which has sold over 1,000,000 copies and contains practical advice on essential and value-adding work skills to help you develop your career
- Features a free downloadable marketing plan template
- New to this edition: New and improved practical features to aid learning, including useful templates, top tips, and interactive, reflective exercises