- Discusses the importance of maintaining control of the brand message while still giving the influencer the freedom to create posts in their natural style
- Helps readers understand the key facets of influencer marketing, walking them through the process of preparing their own influencer marketing strategy
- Features in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, to showcase the variety of influencer marketing strategies that can be adopted. Examples include Mumsnet, Fyre Festival, Dermalogica and Ryan's Toys
- Offers advice on incorporating influencer marketing into a wider content marketing strategy