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Influencer Marketing Strategy

How to Create Successful Influencer Marketing

Build a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer; grow profits, and spread your message to the most relevant markets.
EAN: 9781789667257
Edition: 1

About the book

Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist.

Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer.

Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.

About the authors

Gordon Glenister

Gordon Glenister is Global Head of Influencer Marketing for the Branded Content Marketing Association (BCMA), where he works to create a professional image for the Influencer Marketing sector while supporting members with training, education, best practice and networking. He is a panel host and speaker on influencer marketing, and has over 25 years' experience in promotional marketing. Gordon Glenister also runs his own membership and merchandise consultancy, and regularly speaks around the world on membership and merchandise. Prior to this, he was Director General of the British Promotional Merchandise Association for 11 years, and was voted personality of the year in 2009.

More about Gordon Glenister