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Influencers and Revolutionaries

How Innovative Trailblazers, Trends and Catalysts Are Transforming Business

Understand the movements that are affecting today's businesses and learn about the future innovations and trends that have the potential to make or break organizations in the new world of never normal.
EAN: 9780749498689
Edition: 1
Format: 216x138
288 pages

About the book

Around the world people are looking for alternatives, desiring a better way of doing things: cheaper, faster, more inclusive, more ethical, more flexible, more sustainable, more collaborative and more radical. Businesses in all sectors are being challenged by disruptive technologies, unforeseen competitors, unpredictable consumers and more demanding customers. They need to transform the way that idea and concept creation, product development, brand marketing and company organization are managed, while remaining true to their core values.

Businesses need to stay ahead of the competition and understand those dynamic cultural, economic and social trends and new ways of living and consuming that are dictating a new way of doing business. They need to learn from the leaders of disruption, understand the impact of new movements on their businesses and adapt their own plans accordingly.

Influencers and Revolutionaries explains how successful new brands, products, services and hyper-agile start-ups are providing answers to the never normal and are eclipsing many legacy brands. Strategists, marketers and product developers need a playbook that informs and explains how they can create the next big thing. This book is for them.

About the authors

Sean Pillot de Chenecey

Sean Pillot de Chenecey is a marketing expert, who for over twenty years has combined brand consultancy with ethnographic activity and trend research around the world. His clients have included Unilever, Swatch, Heineken, Diageo, General Motors, Beiersdorf, AXA, Vodafone, Comptoir des Cotonniers, Muller, GlaxoSmithKline, Visa, Granarolo and Starwood; and he's collaborated with numerous advertising, branding, design, media and PR agencies. He is a university lecturer and has written for Admap, Brand Strategy, Contagious, Dazed and Marketing. A public speaker, he's given speeches for over a decade in Asia, Europe, Africa, the Middle East and North America.

More about Sean Pillot de Chenecey

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