Any organisation looking to succeed in the global digital economy of today - and tomorrow - must innovate. Innovation introduces the global pioneers whose ideas and products have driven the changes that have revolutionised our world in every field. It showcases the pioneers who have broken the mould and led the pack in every field from business and technology to food, fashion, culture and healthcare. Drawing on exclusive interviews with more than 100 leading innovators from around the world, Innovation highlights the common denominators linking these highly creative people. It presents the inside track on who's done what, how they did it, what drives them on, and why innovation is so critical to individuals, businesses and to society as a whole. This book is a fascinating, fast-paced read and more importantly, it will empower you and your business to be more innovative too.
Online supporting resources for this book include a bonus chapter on the key to innovation.
Kim Chandler McDonald has underlined not just how important innovation is to us presently, but how integral it will be to us in the future - both in the short term and long term. It is not often that a book appears which reaches across so many frontiers of experience and expertise as it extends an inter-generational bridge between such a wide range of ideas, inspirations and innovational thinking. I would suggest this book be core reference reading for any student of innovation and entrepreneurship - whether they are leading up to university study, in a graduate program, or partaking in the university of life.