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Established 1967



Leadership and Motivation

Leadership and Motivation

The Fifty-Fifty Rule and the Eight Key Principles of Motivating Others

John Adair

£14.99

In Leadership and Motivation the world authority on leadership, John Adair, discusses what motivates people and the importance of leadership. He discusses the nature of motivation, individual needs and how they relate to the key tasks facing leaders.

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About the book

John Adair has transformed our understanding of how leadership works with his pioneering book Not Bosses But Leaders. Here he explores the nature of motivation, individual needs and how they relate to the key tasks facing leaders and managers - good, positive motivation can create, maintain and improve the performance of any team.

In Leadership and Motivation John Adair also puts forward his own theory of motivation - the fifty-fifty rule - and then identifies the eight key principles for motivating others.

Motivation increases efficiency and productivity - and makes reaching targets more likely. Leadership and Motivation will stimulate your thoughts and ideas on how to inspire others, and offers you some practical ways to motivate yourself and others to achieve.


Table Of Contents

  • Section - ONE: Leadership and Motivation;
    • Chapter - 01: Functional Leadership;
    • Chapter - 02: Action-Centred Leadership;
    • Chapter - 03: The Fifty-Fifty Rule;
  • Section - TWO: Maslow and Herzberg;
    • Chapter - 04: Maslow’s Hierarchy of Needs;
    • Chapter - 05: The Application of Maslow’s Ideas in Industry;
    • Chapter - 06: Herzberg’s Motivation – Hygiene Theory;
  • Section - THREE: How to Motivate Others: The Eight Principles of Motivation;
    • Chapter - 07: A Framework for Motivation;
    • Chapter - 08: Parting Reflections – Towards a New Theory of Motivation


Book Details

About the Author

John Adair is the world's leading authority on leadership and leadership development. Over a million managers worldwide have taken part in the Action-Centred Leadership programmes he pioneered, and he advises many organizations in business, government, education, health and the voluntary sector. John is the author of over 50 books, including the leadership classic Not Bosses But Leaders, (also published by Kogan Page), and he continues to write and teach throughout the world, inspiring new audiences with his vision of leadership.


John Adair