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Make Your Brain Work

Make Your Brain Work

How to Maximize Your Efficiency, Productivity and Effectiveness

Amy Brann

From £12.49

Transform the way you work by getting the habits that make your brain work at its best. Enhance your efficiency, productivity and effectiveness by applying the latest insights from neuroscience, presented in a no-nonsense, practical, entertaining format.

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About the book

Everyone wants to be more effective at work and to get maximum impact from minimum effort. Make Your Brain Work shows you how to do this, using the latest insights from neuroscience about how our mind works and what really makes us tick. Author Amy Brann is an expert in brain science, but you don't have to be: she has distilled the key findings you need into non-technical, practical guidance. Read this clear, engaging book and discover the things you can do to get yourself functioning at the top of your capabilities, more of the time. Learn the habits, techniques and behaviours that will get you the results you want, by making your brain work for you. Leave stress, overwhelm, negative moods and poor time management behind - Make Your Brain Work is your passport to a new improved you!

Table Of Contents

    • Chapter - 00: Introduction;
  • Section - ONE: You;
    • Chapter - 01: Can a marshmallow predict your success?;
    • Chapter - 02: Is your hippopotamus under attack?;
    • Chapter - 03: Learning how to influence what feels out of your control;
    • Chapter - 04: The challenge of being everything to everyone;
    • Chapter - 05: Is a busy brain a clever brain?;
    • Chapter - 06: Getting results easily and with less effort;
  • Section - TWO: Your colleagues and clients;
    • Chapter - 07: Working and living in balance;
    • Chapter - 08: Upgrading your life one step at a time;
    • Chapter - 09: The minefield of motivating people;
    • Chapter - 10: Transforming meetings;
    • Chapter - 11: Making every presentation count;
    • Chapter - 12: Appearing competent to others;
  • Section - THREE: Your company;
    • Chapter - 13: Leading with your brain switched on;
    • Chapter - 14: Simply authentic sales;
    • Chapter - 15: Managing people, managing brains


Make Your Brain Work is an engaging book that is simultaneously filled with insight and application.Amy Brann not only provides us with greater understanding on how the brain works but she also gives us useful tools on how to make the brain work for each of us.
Stephen M. R. Covey, author of The New York Times and # 1 Wall Street Journal bestselling book, The Speed of Trust, and coauthor of Smart Trust

A timely and elegant reminder that the key to personal and organisational success begins with knowing one's self: Amy provides clear insight into the latest developments in neuroscience using accessible stories and examples which will resonate with all readers.
Terry Hodgetts, Director, Centre for Executive Development, Aston Business School

Make your Brain Work is different! It is literally packed to the brim with insights, tools, approaches and techniques that cover a whole spectrum of areas that have helped me. If you want to massively increase your self-awareness, devise strategies for positive change and, as a result, lead a happier and more fulfilled life then I recommend that you read this book.
Phil Ryan, MBA, CMgr, FCIBs, Managing Director, The Management Centre, The Executive Education Company of Bangor University

This book is full of great stuff, like a delicious Pret recipe your brain needs nutritious food and new knowledge to grow.
Ian Watson, Head of Pret Academy

The most misunderstood organ in the human body is the brain. Amy Brann's insights will help you think your way to success instead of mindlessly doing the same old things over and over again.
Al Ries, author, War in the Boardroom and Positioning: The battle for your mind

Make Your Brain Work is the first book to take cutting-edge neuroscience and apply it to improving one's ability to be successful, and to feel successful, at work. Using a lively set of characters that illustrate not just what to do to improve the brain at work, but how to do it. Readers of Make Your Brain Work will undoubtedly be more productive and happier at work and at home.
Paul J. Zak, PhD, Author of The Moral Molecule: The Source of Love and Prosperity, Founding Director of the Center for Neuroeconomics Studies at Claremont Graduate University

If you are looking to master your life, you must master the use of your brain.Amy Brann has successfully put together today's easy to read and understand instruction manual for your brain.Read this book, master your brain and master your life.
Louis Lautman, Executive Producer of The YES Movie

Make Your Brain Work was essential bedtime reading for a couple of nights, and I have found the concepts genuinely very interesting and thought provoking, and a challenging read. It really does become a manual for trying to better understand what influences and motivates others, and how these issues need to be better understood and harnessed. It is not often that the concept of overwhelm can be introduced into morning discussions of premiership football and office politics but it is now.
Nick Green, Managing Partner of Squire Sanders Birmingham office

The idea of writing a book relating common workplace and leadership issues with the structure of the brain is excellent. Amy's style is punchy, readable and approachable.
Bishop Andrew Watson

Make Your Brain Work brings neuroscience to life. Explaining how common challenges can be overcome through understanding what is really going on in your brain and the minds of others enables readers to make small changes that can ultimately make life more enjoyable. Easy to read and thoroughly beneficial to implement.
Scott Martineau, CEO ConsciousOne.com

Book Details

  • EAN: 9780749467579
  • Edition: 1
  • Published: 3rd January 2013
  • Paperback
  • Format: 215x140
  • 312 pages

About the Author

Amy Brann studied medicine at University College London during which time she became passionate about training people in leadership and communication skills. Realising that a lot of the material available was very surface level in its approach, she left medicine to find a discipline that gave added depth. Neuroscience was that discipline. Through her business, Synaptic Potential, Amy works with many companies to help them better understand their teams, clients and organisations as a whole. Amy is the creator of the successful online community, 'Neuroscience in Business'.

Amy Brann

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