Get a FREE ebook with your print copy when you select the "bundle" option. T&Cs apply.
- Shop
- KoganPage+
- Discover
- Resources For...
- Authors
- About
- Shop
- KoganPage+
- Discover
- Resources For...
- Authors
- About

Lateral Thinking for Every Day
Extraordinary Solutions to Ordinary Problems
Publishing partner
FREE UK and US delivery
Bulk buying for your team?
Contact us for exclusive discounts!
About the book
Not every problem has an obvious solution. Utilize the power of lateral thinking to think imaginatively and creatively to tackle everyday problems in a new, fresh way.
Lateral thinking is about re-thinking your approach to problem solving and using an indirect method to come up with innovative results. But how easy is it to do it?
In Lateral Thinking for Every Day, acclaimed writer Paul Sloane clearly explains how you can benefit from using a lateral thinking approach. Using inspiring examples from great lateral thinkers including Lady Gaga, Elon Musk and Tim Berners-Lee, this collection of practical tips, techniques, examples and challenges is guaranteed to help you deploy powerful reasoning techniques, become more persuasive and convincing and to come up with fresh solutions to creative challenges.
About the authors
Table of contents
- Chapter - 01: What is lateral thinking and why do you need it?;
- Chapter - 02: Example - Steven Spielberg and Jaws;
- Chapter - 03: Challenge your assumptions;
- Chapter - 04: Some lateral thinking puzzles to get you thinking;
- Chapter - 05: How to use De Bono's Six Thinking Hats to improve meetings and decisions;
- Chapter - 06: Lateral ways to succeed at interview;
- Chapter - 07: Ask smarter questions;
- Chapter - 08: Clever riddles;
- Chapter - 09: So you think you are open-minded;
- Chapter - 10: Lateral memory improvement techniques;
- Chapter - 11: Sometimes it pays to be outrageous;
- Chapter - 12: Games which promote creativity and lateral thinking;
- Chapter - 13: Example - Sidney Bernstein and Granada TV;
- Chapter - 14: More lateral thinking puzzles;
- Chapter - 15: Analyse problems first - The fishbone method;
- Chapter - 16: Example - The founding of Google;
- Chapter - 17: A Lateral thinking method - The Random Word;
- Chapter - 18: Lateral thinking in the office - How to get noticed and promoted;
- Chapter - 19: How to succeed with study and exams - Tips for students;
- Chapter - 20: The Disney Method for creative ideas;
- Chapter - 21: Lateral thinking and mathematics - With some puzzles;
- Chapter - 22: Example - Hannibal crossing the Alps;
- Chapter - 23: Lateral Thinking in art;
- Chapter - 24: Sneaky tricks in sports;
- Chapter - 25: More memory methods;
- Chapter - 26: Using Six Serving Men to understand problems;
- Chapter - 27: Lateral Rock Stars - Bowie, Mercury, Madonna, Lady Gaga;
- Chapter - 28: How to take a different point of view;
- Chapter - 29: Become a brilliant conversationalist;
- Chapter - 30: How lateral thinking can improve relationships;
- Chapter - 31: Wacky Word Puzzles;
- Chapter - 32: Use an Outsider Mindset;
- Chapter - 33: Clever Ways to Appear Smarter than you are!;
- Chapter - 34: Try Weird Combinations;
- Chapter - 35: What if the opposite were true?;
- Chapter - 36: Fire up your Imagination with these exercises;
- Chapter - 37: Lateral Inventors;
- Chapter - 38: Take advantage of accidents;
- Chapter - 39: Sometimes think like a criminal;
- Chapter - 40: When the world Zigs, Zag;
- Chapter - 41: The Power of Silly Questions;
- Chapter - 42: The Greatest Bluff;
- Chapter - 43: Move the Kettle!;
- Chapter - 44: Don't be a Zebra, be a Giraffe!;
- Chapter - 45: Beware these Cognitive Biases
Reviews
- Too many of today's business books come at problems from the same angles. This book turns problems on their head and makes us think differently. It is very useful not just in business, but in life.
- Brian McBride, President of the Confederation of British Industry
Bulk buying for your team?
Contact us for exclusive discounts!
FREE UK and US delivery
Shipping and handling
Cancellations and returns policy
FREE UK and US delivery (more info)
Kogan Page GPSR
Bulk buying? Contact us for exclusive discounts!
Get exclusive insights and offers
EU Representative (GPSR)
Authorised Rep Compliance Ltd
Ground Floor, 71 Baggot Street Lower, Dublin, D02 P593, Ireland
www.arccompliance.com
Kogan Page GPSR
Related products
Related content
Subscribe for inspiring insights, exclusive previews and special offers
Headless Content Management with Blaze