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Lateral Thinking for Every Day

Extraordinary Solutions to Ordinary Problems

Harness the power of lateral thinking to develop powerful reasoning techniques, challenge assumptions and help you creatively find unexpected solutions to daily problems.

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EAN: 9781398607941

Edition: 1

Published: 03 Jan 2023

Format: 230 x 155

248 pages

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About the book

Not every problem has an obvious solution. Utilize the power of lateral thinking to think imaginatively and creatively to tackle everyday problems in a new, fresh way.

Lateral thinking is about re-thinking your approach to problem solving and using an indirect method to come up with innovative results. But how easy is it to do it?

In Lateral Thinking for Every Day, acclaimed writer Paul Sloane clearly explains how you can benefit from using a lateral thinking approach. Using inspiring examples from great lateral thinkers including Lady Gaga, Elon Musk and Tim Berners-Lee, this collection of practical tips, techniques, examples and challenges is guaranteed to help you deploy powerful reasoning techniques, become more persuasive and convincing and to come up with fresh solutions to creative challenges.

About the authors

Paul Sloane is an experienced speaker, course leader and facilitator, based in Surrey, UK. A recognized authority on innovation and creative speaking, he speaks and gives workshops to leading corporations around the world. He is also the bestselling author of How to Be a Brilliant Thinker, The Innovative Leader and editor of A Guide to Open Innovation and Crowdsourcing, all published by Kogan Page.

Paul Sloane

- Chapter - 01: What is lateral thinking and why do you need it?;
- Chapter - 02: Example - Steven Spielberg and Jaws;
- Chapter - 03: Challenge your assumptions;
- Chapter - 04: Some lateral thinking puzzles to get you thinking;
- Chapter - 05: How to use De Bono's Six Thinking Hats to improve meetings and decisions;
- Chapter - 06: Lateral ways to succeed at interview;
- Chapter - 07: Ask smarter questions;
- Chapter - 08: Clever riddles;
- Chapter - 09: So you think you are open-minded;
- Chapter - 10: Lateral memory improvement techniques;
- Chapter - 11: Sometimes it pays to be outrageous;
- Chapter - 12: Games which promote creativity and lateral thinking;
- Chapter - 13: Example - Sidney Bernstein and Granada TV;
- Chapter - 14: More lateral thinking puzzles;
- Chapter - 15: Analyse problems first - The fishbone method;
- Chapter - 16: Example - The founding of Google;
- Chapter - 17: A Lateral thinking method - The Random Word;
- Chapter - 18: Lateral thinking in the office - How to get noticed and promoted;
- Chapter - 19: How to succeed with study and exams - Tips for students;
- Chapter - 20: The Disney Method for creative ideas;
- Chapter - 21: Lateral thinking and mathematics - With some puzzles;
- Chapter - 22: Example - Hannibal crossing the Alps;
- Chapter - 23: Lateral Thinking in art;
- Chapter - 24: Sneaky tricks in sports;
- Chapter - 25: More memory methods;
- Chapter - 26: Using Six Serving Men to understand problems;
- Chapter - 27: Lateral Rock Stars - Bowie, Mercury, Madonna, Lady Gaga;
- Chapter - 28: How to take a different point of view;
- Chapter - 29: Become a brilliant conversationalist;
- Chapter - 30: How lateral thinking can improve relationships;
- Chapter - 31: Wacky Word Puzzles;
- Chapter - 32: Use an Outsider Mindset;
- Chapter - 33: Clever Ways to Appear Smarter than you are!;
- Chapter - 34: Try Weird Combinations;
- Chapter - 35: What if the opposite were true?;
- Chapter - 36: Fire up your Imagination with these exercises;
- Chapter - 37: Lateral Inventors;
- Chapter - 38: Take advantage of accidents;
- Chapter - 39: Sometimes think like a criminal;
- Chapter - 40: When the world Zigs, Zag;
- Chapter - 41: The Power of Silly Questions;
- Chapter - 42: The Greatest Bluff;
- Chapter - 43: Move the Kettle!;
- Chapter - 44: Don't be a Zebra, be a Giraffe!;
- Chapter - 45: Beware these Cognitive Biases

Reviews

Brian McBride, President of the Confederation of British Industry

Too many of today's business books come at problems from the same angles. This book turns problems on their head and makes us think differently. It is very useful not just in business, but in life.

Jane Casey, Author of Maeve Kerrigan series

A comprehensive reset for your mind that will unlock your creative potential.

Moira Clark, Professor of Strategic Marketing at Henley Business School

Lateral thinking is imperative for business leaders who need to unlock creativity and innovation. This book gives you a fresh perspective to help you survive in these challenging times.

Sam Kelly, Chief Marketing Officer, AKQA

From outrageous ideas to weird combinations, Paul Sloane's unique approach to problem solving will revolutionise the way you think. Laterally the best book I've read this year.

Tim Leney, Managing Director at TCC

An enlightening read at a time when seeing the problem from multiple perspectives and finding creative solutions to move you forward has never been more important.

Ralph Varcoe, Chief Growth Officer, Connexin

What a great read - highly entertaining and informative, packed with stories of real innovators and so many practical techniques.

Peter Hovstadius, Former Chief Scientific Officer at Novartis Nordic RegionC

This is the ultimate inspirational guide to lateral thinking, and a treasure trove for anyone interested in great stories about how taking a different perspective can grow yourself or your business - and having fun doing it.

Ian Gander, Managing Director, Gemini Data Loggers

Fascinating historic and current examples of lateral thinking.

Nick Skillicorn, Innovation Consultant and Speaker

Paul Sloane has done it again. In his new book, he provides a number of simple frameworks and activities to build your teams' ability to think laterally, approach challenging problems in a new way and enhance their creativity.

Dalim Basu, Chairman of London Branch at the British Computer Society

Paul Sloane's very readable and entertaining presentation ably illustrates how you can use lateral thinking to benefit from changing perspectives and ideas in your home, social and business lives.

Too many of today's business books come at problems from the same angles. This book turns problems on their head and makes us think differently. It is very useful not just in business, but in life.
Brian McBride, President of the Confederation of British Industry

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