Bringing marketing and logistics together is a powerful recipe to gain competitive advantage, and this book brings right up to date the approaches required to enable this. Extensively referenced, the text is an excellent resource for logistics and supply chain strategists who are seeking to increase end customer value and reduce costs for the supply chain as a whole.
Professor Richard Wilding OBE, Full Professor and Chair of Supply Chain Strategy, Cranfield School Of Management, UK, Chairman of Chartered Institute of Logistics and Transport (CILT), UK