- Provides groundbreaking access to the thoughts and feedback of 100 business experts around a number of key issues and challenges, from stockbrokers to CEOs, and single entrepreneurs to SME owners
- Includes the Dice Matrix Model: a simple business tool that allows you to drive strategy through your business, driven by actual, physical outputs and performance from both your customers and your employees
- Helps readers focus their business and its direction moving forwards
Mind the Gap
Creating Your Successful Business Strategy
Mind the Gap provides the essential tools required for any manager to implement a detailed gap analysis of their business, to create and implement a strategy for long-lasting success.
Key features at a glance
EAN: 9780749468781
Edition: 1
Published:
Format: 216x138
240 pages
About the book
Every business needs to accurately assess its own strengths and weaknesses against their competitors, direct or indirect, in order to create a winning strategy.
Mind the Gap introduces the author's tried and tested strategic model, the Dice Matrix, which will enable you to do just that. This simple business tool will allow you to stress test your weaknesses, compare your performance against customers' perception and also highlight the strengths you provide as a business. You can input your own set of criteria to gain a valuable, tailored overview of the necessary actions to achieve success.
Using examples and evidence collected from over 100 experts from a variety of business sizes and types, the author provides groundbreaking insights into key issues and challenges, from customer needs to market perception.
Mind the Gap provides the essential tools required for any Business Owner, Director or Manager to implement a detailed gap analysis of their business and to create a strategic plan for long-lasting growth and success.
About the authors
Susannah Schofield is a senior leader within a national blue chip company, directly managing a successful sales team of over 200 people and responsible for the delivery of £200 million pound targets every year.
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