- Provides a toolkit to structure, compose and design questionnaires for business application
- Addresses the rising challenge of mobile devices such as acquiring more data in less time and decreasing attention spans, plus the new ways to measure and collect data
- Examines the various software options available and how to select for different research purposes
- New to this edition: advances in data privacy, how to increase engagement at planning stages, and optimizing new design and measurement tools for mobile devices