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Radical Business Model Transformation

Radical Business Model Transformation

Gaining the Competitive Edge in a Disruptive World

Carsten Linz, Günter Müller-Stewens, Alexander Zimmermann

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Transform your business model and outsmart the competition with this practical guide to innovative organizational development.

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About the book

Many companies are relying on a business model that is fundamentally suited to a different era. Now, organizations are under pressure from new trends such as digitization and servitization. Trying to adapt to a new environment, they risk relying on improvements that only scratch the surface of developing a radically different value proposition. Based on rigorous research into companies that have successfully and radically redesigned their business models, Radical Business Model Transformation shows why they made the leap, what they had to do to achieve it and how it has transformed the potential for their organizations.

This book is a step-by-step guide for leaders who want to seize the opportunity of new business models and gain a competitive advantage. It explains how to assess the status quo, identify the value of future business models and develop a transformation path. It also provides advice on how to involve both the leadership team and all other employees in order to implement successful business model transformation. Illustrative case studies of organizations that have crossed the line to a more transformative business range from exponential-growth companies like Netflix and global players like Xerox, SAP and Daimler to mid-sized hidden champions like Knorr-Bremse and LEGIC. Radical Business Model Transformation is essential reading for business leaders, transformation experts and MBA students interested in ensuring that their business model is future-proof and can withstand the new proliferation of innovations that are set to transform the business landscape. Online supporting resources include a business model transformation calculator to help design your transformation path.

Table Of Contents

  • Section - ONE: Why Business Models Need To Radically Shift;
    • Chapter - 01: Taking Consequences From Digitization And Servitization;
    • Chapter - 02: Assessing Your Current Business Model;
    • Chapter - 03: Moving From Small Tweaks To Radical Shifts;
  • Section - TWO: How To Lead A Radical Shift Of Your Business Model;
    • Chapter - 04: Shifting The Level Of Inclusiveness;
    • Chapter - 05: Shifting The Level Of Customization;
    • Chapter - 06: Sequenzing Multiple Radical Shifts;
  • Section - THREE: Learning From Successful Transformational Organizations;
    • Chapter - 07: Case Studies Of Companies Shifting Radically The Level Of Inclusiveness;
    • Chapter - 08: Case Studies Of Companies Shifting Radically The Level Of Customization;
    • Chapter - 09: Case Studies Of Companies That Sequence Multiple Radical Shifts;
  • Section - FOUR: How To Move Forward;
    • Chapter - 10: Mastering The Transformational Leadership Challenge;
    • Chapter - 11: Navigating With The Business Model Transformation Manual;


I congratulate Dr. Linz and his co-authors on this impressive, highly relevant new book. Business model transformation is the prevailing theme of the modern economy. This is required reading for anyone who wants to learn how innovation can create new opportunity and growth.
Bill McDermott, CEO SAP

A must read for all business leaders who are facing radical shifts in their business models and the need for transformation - and maybe even more for those leaders who think they do not.
Karsten Ottenberg, CEO BSH Home Appliances

Highly relevant for leaders as it provides both an excellent conceptual structure and great insights through a wide range of real company cases. Such guidance to transform your business model was missing.
Dr. Sami Atiya, Member of the Executive Committee of ABB Inc., President Robotics and Motion Division

I love the categorisation of business models transformation manoeuvres and the numerous rich examples. This is a powerful aid to any manager facing digital disruption - well written and challenging.
Andrew Campbell, Director Ashridge Strategic Management Centre and author of Operating Model Canvas

The authors provide great insights how to transform a business model. Clear guidelines and many examples provide important learnings for every transformation leader.
Oliver Gassmann, Professor at the University of St. Gallen, and Karolin Frankenberger, Professor at the University of Lucerne, authors of The Business Model Navigator


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Book Details

  • EAN: 9780749480455
  • Edition: 1
  • Published: 3rd January 2017
  • Paperback
  • Format: 234x158
  • 280 pages

About the Author

Dr Carsten Linz is an entrepreneurial leader and business transformation expert with 20 years' experience. He has successfully started and developed several new businesses and is currently Business Development Officer at SAP SE.

Prof. Dr. Günter Müller-Stewens is Professor of Strategic Management and Director of the Institute of Management at the University of St. Gallen. His main research interest is corporate strategy.

Prof. Dr. Alexander Zimmermann is an Assistant Professor of Organization and Strategic Management and the Project Manager for the Center for Organizational Excellence (CORE) at the University of St. Gallen.

Carsten Linz

Günter Müller-Stewens

Alexander Zimmermann

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