A practical guide to how to fundamentally transform your business model and outsmart the competition
Many companies have a well-established business model. However, today companies are often relying on a business model that was fundamentally suited to a different era. As organizations try to adapt to a new environment they risk relying on improvements that only scratch the surface of developing a radically different value proposition. Based on rigorous research of companies that have successfully and radically re-designed their business model, Radical Business Model Transformation shows why they made the leap, what they had to do to achieve it and how it has transformed the potential for their organizations.
Radical Business Model Transformation provides a roadmap that will enable organizations to benchmark how far they have crossed the line to making a radical transformation, as well as a toolkit for diagnosing the type of transformation made. Case studies of organizations that have crossed the line to a more transformative business include Daimler, SAP, Xerox, Atlas Copco, Infosys and Netflix. The book highlights what is needed to take up the leadership challenge required for adopting a radical business model transformation as well as providing a manual for how to do it. This book is essential reading for professionals and students interested in ensuring that their business model is future-proof to withstand a new proliferation of digital innovations that set to transform the business landscape.
Highly relevant for leaders as it provides both an excellent conceptual structure and great insights through a wide range of real company cases. Such guidance to transform your business model was missing.
Dr. Sami Atiya, Member of the Executive Committee of ABB Inc., President Robotics and Motion Division
I love the categorisation of business models transformation manoeuvres and the numerous rich examples. This is a powerful aid to any manager facing digital disruption - well written and challenging.
Andrew Campbell, Director Ashridge Strategic Management Centre and author of Operating Model Canvas
The authors provide great insights how to transform a business model. Clear guidelines and many examples provide important learnings for every transformation leader.
Oliver Gassmann, Professor at the University of St. Gallen, and Karolin Frankenberger, Professor at the University of Lucerne, authors of The Business Model Navigator
I congratulate Dr. Linz and his co-authors on this impressive, highly relevant new book. Business model transformation is the prevailing theme of the modern economy. This is required reading for anyone who wants to learn how innovation can create new opportunity and growth.
Bill McDermott, CEO SAP
A must read for all business leaders who are facing radical shifts in their business models and the need for transformation - and maybe even more for those leaders who think they do not.
Karsten Ottenberg, CEO BSH Home Appliances
Dr. Carsten Linz is an entrepreneurial leader and business transformation mastermind with 20 years of track record. He successfully started and developed several new 100 mio. businesses and led organizations as well as transformation programs with up to 600 employees. As Business Development Officer at SAP SE he repeatably leads the build-up and scale-out of new businesses.
Prof. Dr. Günter Müller-Stewens is Professor of Strategic Management and Director of the Institute of Management at the University of St. Gallen. His main research interest is corporate strategy.
Prof. Dr. Alexander Zimmermann is an Assistant Professor of Organization and Strategic Management and the Project Manager for the Center for Organizational Excellence (CORE) at the University of St. Gallen. His main research interest is how firms can reconcile trade-offs such as innovation vs. efficiency or economic vs. social value creation through strategy, organization, and leadership.
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