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Radical Business Model Transformation

Gaining the Competitive Edge in a Disruptive World

Transform your business model and outsmart the competition with this practical guide to innovative organizational development.
EAN: 9780749480455
Edition: 1
Format: 15x233
280 pages

About the book

Many companies are relying on a business model that is fundamentally suited to a different era. Now, organizations are under pressure from new trends such as digitization and servitization. Trying to adapt to a new environment, they risk relying on improvements that only scratch the surface of developing a radically different value proposition. Based on rigorous research into companies that have successfully and radically redesigned their business models, Radical Business Model Transformation shows why they made the leap, what they had to do to achieve it and how it has transformed the potential for their organizations.

This book is a step-by-step guide for leaders who want to seize the opportunity of new business models and gain a competitive advantage. It explains how to assess the status quo, identify the value of future business models and develop a transformation path. It also provides advice on how to involve both the leadership team and all other employees in order to implement successful business model transformation. Illustrative case studies of organizations that have crossed the line to a more transformative business range from exponential-growth companies like Netflix and global players like Xerox, SAP and Daimler to mid-sized hidden champions like Knorr-Bremse and LEGIC. Radical Business Model Transformation is essential reading for business leaders, transformation experts and MBA students interested in ensuring that their business model is future-proof and can withstand the new proliferation of innovations that are set to transform the business landscape. Online supporting resources include a business model transformation calculator to help design your transformation path.

About the authors

Carsten Linz

Carsten Linz is an entrepreneurial leader and business transformation expert with 20 years' experience, based in Germany. His most recent capacities include Group Digital Officer at BASF, Business Development Officer at SAP and Global Head of the Centre for Digital Leadership.

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Alexander Zimmermann

Alexander Zimmermann is Chaired Professor of Entrepreneurship and Strategic Management and Executive Director of the MBA in Technology and Innovation at the University of Liechtenstein. As well as teaching he acts as a moderator and coach to assist companies' strategic and organizational transformation processes.

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Günter Müller-Stewens

Günter Müller-Stewens is Professor Emeritus of the Institute of Management and Strategy at the University of St. Gallen, Switzerland. His most recent main research interest is corporate strategy, as well as the competencies and contributions of strategists in organizations.

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A must read for all business leaders who are facing radical shifts in their business models and the need for transformation - and maybe even more for those leaders who think they do not.

Karsten Ottenberg, CEO BSH Home Appliances