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Radical Business Model Transformation

Gaining the Competitive Edge in a Disruptive World

Transform your business model and outsmart the competition with this practical guide to innovative organizational development.
EAN: 9780749480455
Edition: 1
Format: 15x233
280 pages

About the book

Many companies are relying on a business model that is fundamentally suited to a different era. Now, organizations are under pressure from new trends such as digitization and servitization. Trying to adapt to a new environment, they risk relying on improvements that only scratch the surface of developing a radically different value proposition. Based on rigorous research into companies that have successfully and radically redesigned their business models, Radical Business Model Transformation shows why they made the leap, what they had to do to achieve it and how it has transformed the potential for their organizations.

This book is a step-by-step guide for leaders who want to seize the opportunity of new business models and gain a competitive advantage. It explains how to assess the status quo, identify the value of future business models and develop a transformation path. It also provides advice on how to involve both the leadership team and all other employees in order to implement successful business model transformation. Illustrative case studies of organizations that have crossed the line to a more transformative business range from exponential-growth companies like Netflix and global players like Xerox, SAP and Daimler to mid-sized hidden champions like Knorr-Bremse and LEGIC. Radical Business Model Transformation is essential reading for business leaders, transformation experts and MBA students interested in ensuring that their business model is future-proof and can withstand the new proliferation of innovations that are set to transform the business landscape. Online supporting resources include a business model transformation calculator to help design your transformation path.

About the authors

Carsten Linz

Dr. Carsten Linz is an entrepreneurial leader and expert on innovation-led business transformation. He successfully built-up several €100 mio. businesses and led company-wide transformation programs affecting more than 60,000 employees. For SAP he leads the Centre for Digital Leadership - a renowned C-suite think tank showcasing next-generation innovation and transformation approaches. Carsten Linz is an active business angel, serving on the investment committee of Europe's largest seed stage fund and holds various advisory board seats. Dr. Linz is adjunct faculty member and teaches in Executive Programs at Mannheim Business School, University of St. Gallen, Karlsruhe Institute of Technology, and Stanford Graduate School. He is a sought-after keynote speaker and acts as adviser to CxOs around the world. His blog is

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Günter Müller-Stewens

Prof. Dr. Günter Müller-Stewens is Professor of Strategic Management and Director of the Institute of Management at the University of St. Gallen. He has authored multiple books, case studies, and articles in prestigious academic and practitioner-oriented journals. He is also former Acting Dean of the Business School at the University of St. Gallen and serves as the Academic Director of several Master Programs. He founded the journal M&A Review and is a member of multiple editorial boards, the advisory board of several firms, consultant and trainer to international companies, and a regular conference and meeting speaker.

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Alexander Zimmermann

Prof. Dr. Alexander Zimmermann is an Assistant Professor of Organisation and Strategic Management and the Project Manager for the Center for Organisational Excellence (CORE) at the University of St. Gallen. He authored several practitioner-oriented and academic articles, case studies, and book chapters on sustainable growth and organisation design.Alexander Zimmermann's main research interest is how firms can reconcile trade-offs such as innovation vs. efficiency or economic vs. social value creation through strategy, organisation, and leadership. He teaches on the master and executive education level and acts as a moderator and coach to assist companies' strategic and organisational transformation processes.

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A must read for all business leaders who are facing radical shifts in their business models and the need for transformation - and maybe even more for those leaders who think they do not.

Karsten Ottenberg, CEO BSH Home Appliances

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