A practical guide to how to fundamentally transform your business model and outsmart the competition
Many companies are relying on a business model that is fundamentally suited to a different era. Now, organizations are under pressure from new trends such as digitization and servitization. Trying to adapt to a new environment, they risk relying on improvements that only scratch the surface of developing a radically different value proposition. Based on rigorous research into companies that have successfully and radically redesigned their business models, Radical Business Model Transformation shows why they made the leap, what they had to do to achieve it and how it has transformed the potential for their organizations.
This book is a step-by-step guide for leaders who want to seize the opportunity of new business models and gain a competitive advantage. It explains how to assess the status quo, identify the value of future business models and develop a transformation path. It also provides advice on how to involve both the leadership team and all other employees in order to implement successful business model transformation. Illustrative case studies of organizations that have crossed the line to a more transformative business range from exponential-growth companies like Netflix and global players like Xerox, SAP and Daimler to mid-sized hidden champions like Knorr-Bremse and LEGIC.
Radical Business Model Transformation is essential reading for business leaders, transformation experts and MBA students interested in ensuring that their business model is future-proof and can withstand the new proliferation of innovations that are set to transform the business landscape.
I congratulate Dr. Linz and his co-authors on this impressive, highly relevant new book. Business model transformation is the prevailing theme of the modern economy. This is required reading for anyone who wants to learn how innovation can create new opportunity and growth.
Bill McDermott, CEO SAP
A must read for all business leaders who are facing radical shifts in their business models and the need for transformation - and maybe even more for those leaders who think they do not.
Karsten Ottenberg, CEO BSH Home Appliances
Highly relevant for leaders as it provides both an excellent conceptual structure and great insights through a wide range of real company cases. Such guidance to transform your business model was missing.
Dr. Sami Atiya, Member of the Executive Committee of ABB Inc., President Robotics and Motion Division
I love the categorisation of business models transformation manoeuvres and the numerous rich examples. This is a powerful aid to any manager facing digital disruption - well written and challenging.
Andrew Campbell, Director Ashridge Strategic Management Centre and author of Operating Model Canvas
The authors provide great insights how to transform a business model. Clear guidelines and many examples provide important learnings for every transformation leader.
Oliver Gassmann, Professor at the University of St. Gallen, and Karolin Frankenberger, Professor at the University of Lucerne, authors of The Business Model Navigator
Dr Carsten Linz is an entrepreneurial leader and business transformation expert with 20 years' experience. He has successfully started and developed several new businesses and is currently Business Development Officer at SAP SE.
Prof. Dr. Günter Müller-Stewens is Professor of Strategic Management and Director of the Institute of Management at the University of St. Gallen. His main research interest is corporate strategy.
Prof. Dr. Alexander Zimmermann is an Assistant Professor of Organization and Strategic Management and the Project Manager for the Center for Organizational Excellence (CORE) at the University of St. Gallen.
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