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Retail Disruptors

The Spectacular Rise and Impact of the Hard Discounters

Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.
    Paperback£19.99
    Ebook£16.66
    Print and ebook bundle£25.00
EAN: 9780749483470
Edition: 1
Published:
Paperback
Format: 233x156
264 pages
    About the book
    Table of contents
    Reviews
    Supporting resources

About the book

Hard discounters are stores that sell a limited selection of consumer packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia, and are making steady inroads into the US. Retail Disruptors explores the very real threat that hard discounters pose to traditional retailers and brand manufacturers.

Retail Disruptors is the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting, Retail Disruptors is essential reading for all brand manufacturers and retailers who want to retain the competitive edge.

About the authors

Jan-Benedict Steenkamp

Jan-Benedict Steenkamp (Dr. honoris causa; PhD, MSc, BSc (all summa cum laude)) is the C. Knox Massey Distinguished Professor of Marketing and Chairman of Marketing at the Kenan-Flagler Business School, University of North Carolina, USA. He is Honorary Professor at the European Institute for Advanced Studies in Management, Fellow of the European Marketing Academy, and Fellow at the Institute for Sustainable Growth at Fudan University (Shanghai). He also is executive director of AiMark, an institute that bridges the academic world and leading CPG and market research companies. He has given executive seminars and workshops in North America, Latin America, South Africa, the Middle East, South Asia, East Asia, Western Europe, Eastern Europe, and Australia. Steenkamp has written over 150 articles in leading marketing and management journals, including the Harvard Business Review, and ten cases, available through The Case Centre. His work has received over 38,000 citations. Steenkamp has published numerous books, and his work has been featured in the Wall Street Journal, Financial Times, The Economist, New York Times, Los Angeles Times, Times of India, Admap, Ad Age and many other sources.

More about Jan-Benedict Steenkamp

Laurens Sloot

Laurens Sloot (PhD, MSc) is the Anton Dreesmann Professor of Retail Marketing at the University of Groningen in the Netherlands. He founded the EFMI Business School at Erasmus University in 1997, and since then this institute has developed into a leading educational and research institute. Each year Sloot gives about hundred key note speeches, workshops and incompany trainings for top and senior executives in the field of grocery retailing and CPG manufacturing.

More about Laurens Sloot

Provides the best possible insights regarding the phenomenon of Hard Discounting. A book worth every minute to read.

Harry Brouwer, Executive Vice President at Unilever Food Solutions - Global