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The Science of Shopping
How Psychology and Innovation Create a Winning Retail Strategy
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About the book
Looking to understand the science behind modern shopping and lead retail innovation?
The Science of Shopping is a practical and aspirational guide for mid-career retail professionals ready to develop strategies that drive growth and customer engagement, written by global consumer expert and multi-award-winning business consultant Kate Hardcastle. This book offers actionable tools to help you apply psychological, technological and strategic insights to today's retail landscape.
You'll learn how to:
- Develop strategies based on consumer psychology and social influences
- Implement AI-driven personalization to enhance customer experiences
- Optimize pricing and create cohesive omnichannel shopping environments
- Apply frameworks to design immersive retail experiences that resonate
Packed with real-world examples from leading brands including Selfridges, Aldi and Primark and expert guidance, this book equips you to build credibility and impact your career by transforming retail approaches for the future.
Themes include: Consumer behaviour, retail strategy, AI personalization, omnichannel retail, customer engagement, career development
About the authors
Table of contents
- Chapter - 01: The evolution of retail;
- Chapter - 02: The psychology of shopping;
- Chapter - 03: Mastering the digital landscape of e-commerce;
- Chapter - 04: Redefining retail in the age of technology;
- Chapter - 05: Retail spaces, evolving places;
- Chapter - 06: Roll up, roll up ! this is retail theatre;
- Chapter - 07: The art of shopping perception;
- Chapter - 08: Goldilocks and the pricing strategy;
- Chapter - 09: Mastering promotional strategies to boost sales;
- Chapter - 10: It’s time for you to check out…;
- Chapter - 11: Conclusion;
Reviews
Kate Hardcastle advises some of the world's biggest brands, retailers and most importantly shoppers.
In this book, Kate's first, she explores the ever-changing retail landscape, the evolution of retail over the years and the impact of technology on consumer behaviour.
She concludes that in a fast-moving environment, charged by Digitisation and Artificial Intelligence that the ultimate Differentiator for retail success, is, as it always has been, the Human Touch.
It's rare that you work with someone who is a strategist but who also pays attention to detail, whilst at the same time thinking big and also being very creative.
Kate has a passion for always doing the absolute best for the company, and her need to have meaningful insight into what were the key trends in the marketplace, made it very obvious to me what she would do next.
Since then I have been proud to watch her career progress in the public domain, where she always has valid opinions to share and is still prepared to challenge the norm, and as such I think this book can become compulsory reading for both marketers and consumers in general.
- Kate Hardcastle's Buyerarchy of Needs explores the complex motivations behind purchasing behaviours. She also provides astute psychological insight into creative sales strategies that successfully demystify the consumer mindset.
- Publisher's Weekly
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