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Shopper Marketing

How to Increase Purchase Decisions at the Point of Sale

Convert shoppers into buyers at the point of purchase more effectively with this book written by 35 experts from around the globe.
    Paperback£29.99
    Ebook£24.99
    Print and ebook bundle£37.50
EAN: 9780749464714
Edition: 2
Published:
Paperback
Format: 242x165
296 pages
    About the book
    Table of contents
    Reviews

About the book

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion.

The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.

About the authors

Markus Ståhlberg

Markus Stahlberg is the CEO of Phenomena Group Ltd. Phenomena Group was the first shopper marketing company to be founded in Europe.

More about Markus Ståhlberg

Ville Maila

Ville Maila is the Planning Director of Phenomena Group Ltd. Phenomena Group was the first shopper marketing company to be founded in Europe.

More about Ville Maila

A fantastic read - no matter who you are in the organization

Darren Marshall, Vice President, Global Customer & Shopper Marketing, The Coca Cola Company