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Smarketing

How to Achieve Competitive Advantage through Blended Sales and Marketing

Understand the concept of 'Smarketing' - the merging of sales and marketing departments to break down organizational silos - to achieve stronger, more streamlined business growth.
EAN: 9780749483586
Edition: 1
Published:
Format: 233x157
248 pages

About the book

Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming impact of continuous disruption, many organizations have been left floundering, unsure of how to get traction in the market. The old rule book has been torn up and thrown away.

Smarketing is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world. It explains how and why companies should blend sales and marketing into one single, streamlined smarketing department. Sales people will become better marketers, and marketers better sales people, leading to bigger, better business growth all round.

With clearly defined implementation strategies that can be applied by any company, regardless of size or sector, Smarketing is an invaluable resource for any marketing or sales professional looking to drive growth and success in the new era of marketing.

About the authors

Tim Hughes is a social selling innovator and pioneer, listed by Onalytica as the number one most influential person globally for social selling. Tim Hughes was involved in rolling out one of the most advanced social selling programs in Western Europe across 4000 people. He is CEO and one of the founders of Digital Leadership Associates the social media consultancy.

Adam Gray has spent over a decade specializing in social media marketing, he wrote the first globally published book on social media for business and was formerly the Head of Client Social Media (EMEA) for a multi-billion dollar software company. He is one of the founders of Digital Leadership Associates the social management consultancy.

Hugo Whicher is the Marketing Director at Oracle, where he provides social selling and account-based marketing across a 'virtually' merged sales and marketing team.


That old, moss-covered wall between sales and marketing in the brick-and-mortar world has been showing its age for a long time now. Some of us shout about it, but Hughes, Whicher and Gray take action and provide some answers.

Ted Rubin, CMO and Advisory Board Member at Photofy, MC and Host at Brand Innovators Summits, and Co-Founder of Prevailing Path