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Social Media Recruitment

Social Media Recruitment

How to Successfully Integrate Social Media into Recruitment Strategy

Andy Headworth

From £16.66

Devise and implement a social media recruitment strategy to meet your company's recruitment objectives.

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About the book

As the recruiting landscape changes, different methods are needed to attract talent, and social media is a key channel. However, many HR and recruiting professionals are not equipped with the knowledge and understanding to create a social media recruiting strategy. Social Media Recruitment combines practical guidance with case studies and insights from industry thought leaders to provide a full understanding of what social media means for HR and recruitment and how to successfully integrate and use it.

In a series of easy-to-follow chapters and manageable steps, Social Media Recruitment covers the essentials from the beginning to the end of the process, including: how to implement a social media strategy; the crossover between HR, recruiting and marketing; measuring ROI; HR policies and procedures needed; big data and HR; using technology in recruiting, such as video interviewing; social media as an internal collaboration and communication tool across companies; how social media will impact recruiting and HR in the future. Ideal for all HR and recruitment professionals, and anyone responsible for talent strategy, Social Media Recruitment focuses on devising and implementing a social media recruitment strategy that works for your organization and is aligned with your recruitment objectives.

Table Of Contents

    • Chapter - 00: Introduction;
    • Chapter - 01: The fast-changing recruitment landscape;
    • Chapter - 02: Recruitment using social media;
    • Chapter - 03: Selecting your social networks;
    • Chapter - 04: Social media tools;
    • Chapter - 05: Social media recruitment strategy;
    • Chapter - 06: Candidate sourcing with social media;
    • Chapter - 07: Building your employer brand;
    • Chapter - 08: Social media big data;
    • Chapter - 09: Establishing ROI;
    • Chapter - 10: Social media guidelines;
    • Chapter - 11: Building a business case for social media recruitment;
    • Chapter - 12: Future recruitment


This well-written definitive guide to social media recruitment is an essential resource for integrating social media into recruitment strategies and processes. The book's comprehensive and practical approach, with compelling case studies, provides a strategic framework and a clear road map to deliver, all in an insightful and engaging way.
Heather Travis, Director, Asia Pacific - Armstrong Craven, and Chairman, Executive Research Association (ERA)

Any recruiting leader wanting to up their game in social recruiting will want to read this from cover to cover.
Tony Restell, Founder, Social-Hire.com

Social Media Recruitment is one of the most comprehensive sources for all things social media recruiting to date.
Jessica Miller-Merrell, Founder of Blogging4Jobs

This book is a must read for recruiters, entrepreneurs, leaders and managers. [I]t helps them overcome the fear and doubts they have regarding using social media for recruitment and is a great, veracious guide to successfully doing that.
René Bolier, Co-Founder OnRecruit

Andy is the social media and recruitment expert that the experts in the industry seek out to read and listen to. His advice is spot on and supported by years of diverse consulting experience.
Kelly Dingee, Director, Strategic Recruiting at Staffing Advisors

To me, Andy Headworth is the world's preeminent authority in the area of social recruiting. His blogs on the ongoing process of using social media to recruit are always spot on and serve as a text book for best practises in social recruiting. I learn something valuable in every post, every blog, and every comment.
Brenda Burch, Chief Retail Talent Sourcer, Bjork Enterprises Ltd

A must read for any HR professional who wishes to embark down the social media recruitment route
Philip Clarke for the Chartered Management Institute

A brilliant business book for anyone looking to successfully integrate social media in their recruitment strategy. Andy's knowledge of recruitment strategy, candidate attraction and content marketing strategy, as well as social media technologies, is unsurpassed and he delivers that knowledge in an interesting and meaningful way.
Louise Triance, MD, UK Recruiter

The definitive guide to social media recruitment. Packed with practical advice and examples, this book makes a compelling case for social recruiting for even the most hardened social media sceptic. A must-read for those new to social recruiting, but with plenty of great content for those who are already social too.
Gemma Reucroft, HR Director, Tunstall Group

Having worked in Recruitment/Talent Acquisition for 20 odd years, the current environment is exciting, fast paced, quickly evolving and for many ...scary. Andy gets this, and this book is really going to help you.
Hassanah Rudd, Australia Recruitment Manager, Fletcher Building

Book Details

  • EAN: 9780749473709
  • Edition: 1
  • Published: 3rd May 2015
  • Paperback
  • Format: 235x155
  • 224 pages

About the Author

Andy Headworth is the founder of Sirona Consulting, a specialist consultancy that helps companies understand and integrate social media into their recruitment strategy and processes. He has 25 years of experience in the recruitment industry and has successfully delivered recruitment projects, workshops and speaking assignments in the UK, Europe, Middle East, Canada, USA and APAC. In 2013 he was named one of the 'Top 100 Most Social HR Leaders on Twitter' by The Huffington Post and one of the '50 Most Popular Recruiting Influencers on Twitter' by ERE/LeadTail.

Andy Headworth

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