Discover your unique mission, values and passion. Use them to grow your business sustainably and authentically by following seven essential principles of business development.
If your heart's not in your business, why are you? In the flurry of everyday deadlines, fire fighting and all the pressing demands on our time, it's easy to forget the real reasons we started our own business in the first place. Soul Trader helps you connect with your personal mission, values and passion to create a 'stand out from the crowd' business that enriches you both financially and emotionally. Discover the seven essential principles that will help you build a business sensitive to today's economic and social realities, one that is profitable, customer-focused and in tune with your own beliefs, needs and goals. Rasheed Ogunlaru tears off the jargon and delves into the beating heart of what makes businesses really work. Throw your heart into your business, it will pay dividends.
Rasheed is grounded, energising and hugely inspirational - as is this book which is insightful for those dreaming of a business and those already running one.
Clare Longrigg, Deputy Editor, Psychologies
A brilliant and motivational book by a knowledgeable, intelligent and thoughtful author.
Stephen Fear, Entrepreneur in Residence, The British Library
Will inspire a whole new generation of heart-centred entrepreneurs.
Rachel Elnaugh, award winning entrepreneur, business mentor and star of BBC's Dragons Den seasons 1 & 2
I found Soul Trader to be clear and simple, friendly and supportive, passionate and soulful - just like Rasheed himself.
Neil Infield, Manager of the British Library's Business & IP Centre
[Soul Trader] mixes sensitive counsel with practicality. It could become a well-thumbed classic.
Rasheed Ogunlaru is an acclaimed life, business and corporate coach whose simple 'become who you are' approach has helped countless business owners connect with themselves, their businesses and their customers. His background spans over 20 years in coaching, training, media, PR and performance. Rasheed is the business coach partner to the British Library's Business and IP Centre and business coach mentor to TiE UK. He is a highly sought-after public speaker and regularly appears in the media, including the BBC, The Times and the Guardian.