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Innovation and Best Practice
for Business Success

Established 1967

Success as a Coach

Success as a Coach

Start and Build a Successful Coaching Practice

Stephen Newton


A complete guide to starting and developing your coaching business.

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About the book

What does it take to be a successful coach? Assuming that you already possess the right skills, characteristics and training then success simply lies in finding and winning clients that you can coach successfully. Personal fulfilment and profitable fee revenue will be direct results. Unfortunately this isn't as simple as it might seem.
Success as a Coach is your complete guide to business development whether you're newly qualified or an experienced coach. It covers all the crucial factors that will help you build your clients and your business including: finding the right clients; extending your professional network; planning and running meetings; delivering value for the client; calculating fees; structuring and delivering sessions; structuring your business; strategic client leadership and systematically growing your business.

Additional downloadable tools and templates will be available from www.successasacoach.com on publication.

Table Of Contents

    • Chapter - 00: Introduction;
    • Chapter - 01: The business of coaching: an overview;
    • Chapter - 02: Identifying the right clients;
    • Chapter - 03: Marketing collateral;
    • Chapter - 04: Connecting with the right clients;
    • Chapter - 05: Meetings: how to plan and run them for success;
    • Chapter - 06: Value in the eyes of the client;
    • Chapter - 07: Fees: how to be paid what you are worth;
    • Chapter - 08: Structuring and delivering a successful coaching engagement;
    • Chapter - 09: Structuring your business;
    • Chapter - 10: Strategic client leadership;
    • Chapter - 11: Systems set your business free


If you want to make a success of your coaching business, look no further than this no-nonsense, intelligent and practical guide from someone who has been there and done that with aplomb.
Anne Scoular, MD of Meyler Campbell and author of The FT Guide to Business Coaching

This book will serve as an indispensable 'mentor on the desk' for any ambitious coach. An excellent guide on your journey to successfully running your own business.
Sue Mitchell Chartered accountant and former in-house executive coach at KPMG, now owner of specialist coaching business

It's one thing getting your coaching or professional qualification but something completely different setting yourself up in business. Stephen uses his experienced coach's knack of asking the reader powerful questions to take you through all the vital steps. He combines this engaging style with a considerable amount of practical advice from years of professional success in an up-to date book that is straightforward, readable and detailed. An invaluable resource for coaches - or any professional - wanting to make the most of their expertise with paying clients.
Stefan Cantore, Management School University of Southampton, Executive Coach/OD Consultant and author of ‘Top 50 Business Psychology Models’

An invaluable roadmap that will help you navigate the key strategic and logistical decisions to be considered when setting up as a coach, and provides proven advice on how to sustain your business and maximise profitability.This comprehensive reference allows you to benefit from years of 'in the field' experience in order to expand your professional network, finesse your marketing efforts and optimise client relationships.Whether you are new to coaching or established in the field, this book is guaranteed to save you precious time and make a felt difference to your bottom-line.
Harriet Farmer, Account Director at Ketchum

a must read for any new or established executive coach who is seeking a clear and no-nonsense manual for client acquisition and creating their own financially successful coaching practice.
Dr Henry Ford

Book Details

  • EAN: 9780749469092
  • Edition: 1
  • Published: 3rd October 2013
  • Paperback
  • Dimensions: 234x156
  • 280 pages

About the Author

Stephen Newton is a business coach and consultant through his business, DLO Associates. He enables clients to implement effective strategy and enhance bottom-line results. Stephen began his career as an Army officer, following which he worked for over 20 years in the fund management industry, including posts as Sales Director for Mercury Fund Managers, Operations Director for Mercury Asset Management and Operations Director at Schroder Investment Management (UK). He is the author of The Professionals Guide to Business Development published in December 2012. He is currently working with Meyler Campbell, a business coach training organization which runs a Business Development Bootcamp.

Stephen Newton