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Successful Employee Communications

A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication

Understand how to align your communication to your organization's goals, strategy and brand values effectively, to increase employee engagement and make a real difference to the success of your business.
EAN: 9781398604483
Edition: 2
Published:
Format: 234x156
312 pages

About the book

Communicating effectively is crucial to improving employee engagement, organizational culture, and performance. Using the easy-to-follow methodology presented in this book, learn how to communicate efficiently and bring stability and clarity to all situations, including diversity, inclusion and remote working.

Now updated with the latest developments, this second edition of Successful Employee Communications contains new chapters on Generation Z in the workplace and outlines how employers can assure wellbeing, diversity and inclusion. Focusing on the new world of work, this new edition also explores employee communications with remote working. This is an essential guide for anyone responsible for managing communications around employee engagement, motivation, retention and change management in the new world of work.

Successful Employee Communications delivers an easy-to-follow framework for delivering engaging communication strategies that work. Written by leading PR and internal communications experts, it shares insights and lessons from global brands including Unilever, John Lewis, HSBC and the BBC.

About the authors

Sue Dewhurst, based in Shropshire, UK, spent 20 years working as a senior internal communicator and for the past decade focusing on learning and development, serving as an internal communications trainer and coach. Her models and frameworks are used in organizations worldwide.

Liam FitzPatrick, based in Hertfordshire, UK, is experienced in change management, PR and internal communications in-house and for major consultancies. He lectures on developing teams, research, and planning, and has served as an external examiner at UK universities. He is the co-author of Internal Communications, also published by Kogan Page.