- Provides a proven approach of four key principles for successful business sponsorship strategy that are easy for the busy manager to implement
- Gives project sponsors and executives the essential information they need to realize the benefits of a project and achieve business objectives
- Gives pragmatic solutions to common scenarios of projects going off-course, focused on the role of the project executive/sponsor
- Assumes no in-depth prior knowledge of project management techniques but provides focused and relevant information for the project sponsor