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Tales for Change

Using Storytelling to Develop People and Organizations

Including 50 tried and tested tales to aid change management, Tales for Change helps managers, trainers, educators and coaches to reinforce key messages and stimulate fresh thinking.
EAN: 9780749461003
Edition: 1
Format: 234x155
184 pages

About the book

storytelling is not just the province of children, stories can be used to re-frame and re-size problems and provide useful metaphors for the boardroom, office and individual.

Showing you how and when to use stories to maximum effect, Tales for Change will immediately help managers, trainers, educators and coaches to reinforce key messages or stimulate fresh thinking. The book includes 50 tried and tested tales that can be used in a change management context. These tales can be used to communicate ideas, aid memorable learning, encourage brainstorming sessions, develop training and reflection as well as help those involved to cope with the stress of change, increase emotional intelligence levels and increase creativity.

About the authors

Margaret Parkin

Margaret Parkin is as an internationally accomplished and highly-respected training and development consultant, best-selling author and executive coach. She is the author of three internationally best-selling books on business storytelling and organisational change, all published by Kogan Page.Margaret Parkin has over twenty years' experience in learning, development and organisational change. She is founder/Director of Success Stories with a developed world class reputation for innovative and transformational training and coaching. She holds a Masters degree in Education and is a Master Practitioner in Neuro-linguistic programming (NLP). She has helped scores of organisations, managers and individuals to create their own unique success story. Her clients include: John Lewis Partnership, European Broadcasting Union, First Direct, Funkwerk IT (UK), The National Portrait Gallery, YFM Group, The Pensions Trust, The Musgrave Group and Twinings UKMargaret Parkin is also a popular, highly entertaining and engaging public speaker. She has addressed conferences, events and organisations around the world - including The American Society for Training and Development, BBC Preput conference (Budapest), La Caixa Bank (Barcelona) The Chartered Management Institute, The Chartered Institute of Personnel and Development and the Institute of Leadership and Management. Her articles are regularly featured in professional journals, including People Management and Training Zone. She also tells lots of stories! Find out more about Margaret's work at

More about Margaret Parkin

This book is an enjoyable read and a persuasive demonstration of the power of stories to entertain, intrigue and generate learning

Professional Manager