- Allows readers to transform their skillset and accelerate their business career by giving classroom-free access to the skills, disciplines and technical knowledge taught at top MBA programmes - but at a fraction of the price
- Covers the 12 core disciplines of the MBA: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis, and strategy
- Contains international case studies including IKEA, Cisco, Cobra Beer, Heinz and Shell
- New to this edition: Analysis of the changing digital climate of business, the role of social media, digital marketing and recent business history
- Online Resources: Self-testing questions and answers