- Allows readers to transform their skillset and accelerate their business career by giving classroom-free access to the skills, disciplines and technical knowledge taught at top MBA programmes - but at a fraction of the price
- Covers the 12 core disciplines of the MBA: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis, and strategy
- Contains international case studies including IKEA, Cisco, Cobra Beer, Heinz and Shell
- New to this edition: Analysis of the changing digital climate of business, the role of social media, digital marketing and recent business history
- Online Resources: Self-testing questions and answers
The 30 Day MBA
Your Fast Track Guide to Business Success
Transforming your skillset and accelerate your business career without the going into a classroom and without the two-year commitment.
Key features at a glance
EAN: 9780749482954
Edition: 5
Published:
Format: 235x155
352 pages
About the book
If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the book for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis and strategy. It provides the tools and techniques you need to seize business opportunities and implement strategies successfully. Complex concepts are explained in simple and practical terms, helping you to apply high level concepts to the real-life world of business.
The 30 Day MBA also contains insightful case studies from leading organizations including IKEA, Cisco, Cobra Beer, Heinz, Shell, Hotel Chocolat and Chilango, to help keep you right up-to-the-minute with current trends and inspire you to explore new concepts. This book equips you with essential hard knowledge, but also helps you understand how business and current thinking is shifting in today's turbulent global markets, and broadens your mind with the knowledge and confidence to excel in a competitive career.
About the authors
Colin Barrow is the former Head of the Enterprise Group and current Visiting Fellow at Cranfield University. His career spanning nearly 40 years, he has lectured, researched and collaborated with colleagues in business schools in the UK, America, Australia, East Asia and throughout Europe. He is also the author of The Business Plan Workbook and Financial Management for the Small Business (both published by Kogan Page).
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