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Innovation and Best Practice
for Business Success

Established 1967

The Complete Guide to Professional Networking

The Complete Guide to Professional Networking

The Secrets of Online and Offline Success

Simon Phillips


This book will help you not just to survive but to thrive in today's networked business world. Learn how to get the most out of traditional networking and discover how to harness the opportunities of online networking using tools like LinkedIn, Twitter, Facebook and Google+.

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About the book

Networking is a skill that many people recognize as critically important, but which many find difficult, boring or fear-inducing - or even all three. Yet if you master the techniques that really work, networking can pay dividends. Effective networking means tapping into a team of like-minded business people willing to help each other achieve their goals. If you build, grow and nurture your business networks, you will become known for your expertise and will be better placed to win the new client, business or job when it really matters. You can network successfully in person or online and The Complete Guide to Professional Networking shows you how to use both together for the most powerful results.The techniques and suggested strategies in this book are backed up by video interviews with some of the world's most successful networking experts.

Table Of Contents

    • Chapter - 01: What is networking?;
    • Chapter - 02: How big should my network be?;
    • Chapter - 03: What’s your networking style?;
    • Chapter - 04: How to work the room in five easy steps;
    • Chapter - 05: Tools for the job;
    • Chapter - 06: Building your reputation online;
    • Chapter - 07: How to network effectively at work;
    • Chapter - 08: The networking scorecard;
    • Chapter - 09: The complete professional networker;
    • Chapter - 10: Mobilizing your network


A fantastic 'go-to' guide to help business professionals deal with the increasingly important challenge of networking within the digitally-enabled commercial world. Easy to read, aided by illustrations and provides an excellent amalgamation of thinking from a wide range of experts. I will certainly be recommending the book to consultants as a way to differentiate themselves as effective networkers in a growing and noisy marketplace.
Tony McNeill, Founding Principal, B2E Consulting

Packed full of ideas and tools to help you build an effective network, grow your business and build your reputation.
Christina Bush, Chairman, Reading and West Berkshire – Federation of Small Businesses, and Director, Social Facilitators

This book is the best investment in networking you can make
Kevin Garrett, Director, Social Facilitators

Very practical and yet motivational at the same time
Vanda North, Founder, Mind Chi Ltd

The Complete Guide to Professional Networking outlines strategies, practical techniques and exclusive tips from some of the world's most successful networkers to achieve powerful results. The author, Simon Phillips, presents his ideas in an engaging style that makes it accessible and helpful to all readers, whether they are networking novices or experienced professionals looking to utilise their networks more effectively.
Business Ireland

Book Details

  • EAN: 9780749468910
  • Edition: 1
  • Published: 3rd August 2014
  • Paperback
  • Dimensions: 234x156
  • 192 pages

About the Author

Simon Phillips is an author, trainer and coach who is an expert in teaching people how to network and in running his own networks. He has run sessions on Mastering Networking with networking groups, at SME events, in Universities and at corporate events. His corporate clients include Accenture, easyJet, O2 and Lloyds TSB.
Simon Ellinas has been a professional cartoonist for thirty years. His work has been published in many national newspapers and magazines as well as advertising campaigns and books. He is also a regular on the entertainment caricaturing circuit drawing guests at corporate parties and events.

Simon Phillips

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