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Innovation and Best Practice
for Business Success

Established 1967



The Conversation Company

The Conversation Company

Boost Your Business Through Culture, People and Social Media

Steven Van Belleghem

£19.99

The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives.

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About the book

Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion.

The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization.

Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.


Table Of Contents

    • Chapter - 00: Introduction;
  • Section - ONE: A world full of contradictions;
    • Chapter - 01: Your company has unused conversation potential;
    • Chapter - 02: Your company is full of paradoxes;
  • Section - TWO: The Conversation Company: culture, people and social media;
    • Chapter - 03: The Conversation Company;
    • Chapter - 04: Company culture – the heart of the Conversation Company;
    • Chapter - 05: People are your most important source of conversations;
    • Chapter - 06: Social media – the ideal partner for the Conversation Company;
  • Section - THREE: The four Cs for the management of the Conversation Company;
    • Chapter - 07: Customer experience, conversation, content and collaboration;
    • Chapter - 08: Customer experience;
    • Chapter - 09: Conversation;
    • Chapter - 10: Content;
    • Chapter - 11: Collaboration;
  • Section - FOUR: How to become a Conversation Company in three easy steps;
    • Chapter - 12: Integrate customer-oriented thinking and social media in three steps;
    • Chapter - 13: Step 1: Building up knowledge and the necessary framework;
    • Chapter - 14: Step 2: Choosing and implementing your pilot projects;
    • Chapter - 15: Step 3: The way to full integration and the lever effect


Reviews

It is widely accepted that social media has changed the world of marketing dramatically in the last few years, but few books sum up exactly what that is, and how to harness it, better than The Conversation Company by Steven Van Belleghem
Start Your Business Magazine

...hits the nail on the head when it describes the modern, forward-thinking organisation as one that listens before it speaks.
B2B Marketing Magazine

Split into short, snappy sections, Conversation Company offers practical tips backed up by with real examples from across the globe from Heineken and KLM to Google and Ralph Lauren. Vitally, the author includes examples of bad practice as well as good and the numerous case studies back up his theories and make the book highly readable. A professor at the Belgium-based Vlerick Business School, Steven's previous book, The Conversation Manager, won several awards and this one might well follow in the same vein.
Inside Out, the magazine of the Institute of Internal Communication


Book Details

  • EAN: 9780749464738
  • Edition: 1
  • Published: 3rd May 2012
  • Paperback
  • Dimensions: 234x156
  • 288 pages

About the Author

Steven Van Belleghem is a successful entrepreneur, academic, speaker and author. He is a Managing Partner of InSites Consulting, (a fast growing market research & consultancy firm), Professor at Vlerick Leuven Gent Management School and author of The Conversation Manager.


Steven Van Belleghem