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The End of Marketing

Humanizing Your Brand in the Age of Social Media

Marketing as we know it is dead. Learn how to spend less time reaching only a limited number of followers and build more time listening to what's relevant to customers, clients and your community.
EAN: 9781398601345
Edition: 2
Format: 216x138
288 pages

About the book

More and more people appreciate the value of authentic marketing and an authentic community, not simply the number of likes on a post. But how can brands adapt to the current environment, without alienating their customers or clients and losing business? How can businesses remain relevant in an era when a TikTok influencer has more impact than a billion dollar corporation?

The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West and organizations such as Marriott, Miller High Life, Airbnb, Zoom and Netflix, this book will teach you how to reclaim organic engagement, develop strategies for engaging customers and become a marketing savage.

This fully updated edition of The End of Marketing explains how notable brands manage social issues from a marketing and awareness standpoint to optimize their customer experience. It will teach you how to remain relevant in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

About the authors

Carlos Gil is an international keynote speaker and award-winning digital storyteller, based in Florida, USA. He has over a decade of experience leading social media strategy for global brands including LinkedIn, Winn-Dixie, Save-A-Lot, and BMC Software. His work has been featured in Harvard Business Review, Inc., Entrepreneur, and Social Media Examiner, and his speaking includes keynotes for clients across the United States, Europe and South America. He is the CEO and Founder of Gil Media Co., working with Fortune 500 clients including DocuSign, Western Union and Keller Williams.