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The Guide to Earned Media

How to Use PR Strategies to Enhance Your Brand

Integrate media outreach into your overall strategy by breaking down the process of developing various kinds of pitches, approaching different media outlets and engaging in thought leadership tactics.
EAN: 9781398611054
Edition: 1
Format: 234x156
256 pages

About the book

Harness the power of public relations and discover how you can secure meaningful press for your organization.

It can be difficult to publicize a company or a product without formal training, but an effective marketing strategy needs to include media outreach. In this book, media expert Annie Pace Scranton breaks down the most powerful and efficient PR tactics that companies can use to garner the right kind of attention. The book guides marketing and PR professionals through the process of developing authentic messaging, unique selling points, up-to-date elevator pitches and other engaging ways to reach the media.

The Guide to Earned Media is a must-read for anyone ready to unleash the power of public relations, perfect their messaging and work toward long-term brand prominence. Readers will walk away knowing how to make use of the most effective media strategies available today.

About the authors

Annie Pace Scranton is the founder and President of Pace Public Relations, a global PR firm based in New York City, NY. Past clients include Away, Inc., Fast Company and NewsNation. Scranton is dedicated to helping PR professionals earn meaningful placement for their companies. She regularly shares her expertise at industry events, including Digital Summit, Silicon Slopes, Elevate, INBOUND and Adweek. She is an adjunct professor at New York University (NYU).