- Provides a fascinating exploration of the social and political realities that are shaping brand perceptions around the world, and shows how businesses can deal with the impact of a post-truth world full of fake news and disinformation
- Gives valuable real-life lessons in rebuilding authenticity, via insights from global marketing strategists and a wide range of leading-edge international brand activity
- Explains why any business can be 'tainted by association' and therefore shows how to strengthen brand authenticity in a business climate impacted by fear, uncertainty and doubt
- Gives clear guidance on how to formulate a powerful business strategy and develop a compelling brand story to connect with sceptical consumers living in a disruptive era
- Contains fascinating international case studies including Patagonia, Harley-Davidson, Lego, Vans, Tesla, Beauty Pie, Truth.Org, Sezane, BrewDog and TOMS, to provide valuable real-life lessons in rebuilding authenticity
- Is part of the Inspire series, which offers insightful analyses of the new, VUCA world of business, from digital transformation to the age of artificial intelligence and beyond