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Innovation and Best Practice
for Business Success

Established 1967



Understanding Digital Marketing

Understanding Digital Marketing

Marketing Strategies for Engaging the Digital Generation

Damian Ryan

£19.99

Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this bestselling guide to digital marketing channels and strategy.

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About the book

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies.

One of the best-selling books in the industry, this third edition of Understanding Digital Marketing has been thoroughly revised with more information on core areas such as search, analytics, online PR and content marketing. Complete with in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, MercadoLibre and the UEFA Europa League, it remains 'one of the most comprehensive yet easy-to-read books on digital marketing available' (The Marketer) and is therefore essential reading for both practitioners and students alike.


Table Of Contents

    • Chapter - 01: So... you want to go digital???;
    • Chapter - 02: @first... think!;
    • Chapter - 03: Then build your channel;
    • Chapter - 04: Is it working?;
    • Chapter - 05: Are customers finding you?;
    • Chapter - 06: Understanding social media;
    • Chapter - 07: Understanding e-mail marketing;
    • Chapter - 08: Understanding mobile marketing;
    • Chapter - 09: Understanding performance marketing;
    • Chapter - 10: Understanding online public relations;
    • Chapter - 11: Understanding content marketing;
    • Chapter - 12: Convincing your boss to invest in digital marketing;
    • Chapter - 13: What’s next?



Reviews

One of the most comprehensive yet easy-to-read books on digital marketing available.
The Marketer

This is the best book I've seen on Digital Marketing. Without doubt it has been a worthwhile investment for me in my career as a marketing executive for my organisation.
Amazon reviewer (about previous edition)

This new edition is most welcome as both an update and a reexamination of marketing tactics and strategy. Recommended. Lower-division undergraduates and above; general readers.
S. A. Schulman, CUNY Baruch College, CHOICE

A fine, accessible guide to digital marketing and appears here in its third updated edition which has been completely revamped to reflect key changes in digital marketing strategies and the digital environment.
Midwest Book Review, The Business Shelf



Book Details

  • EAN: 9780749471026
  • Edition: 3
  • Published: 3rd June 2014
  • Paperback
  • Dimensions: 234x156
  • 432 pages

About the Author

Damian Ryan is founder and chairman of The Global Academy of Digital Marketing, a collaborative movement comprised of digital marketers seeking knowledge, case studies, contacts and credible data to help them prosper. He is also a partner with Mediaventura, the UK's leading corporate finance firm for the TIME (Technology, Internet, Media and Entertainment) sector. He is also the author of The Best Digital Marketing Campaigns in the World and is the editor of Understanding Social Media.


Damian Ryan


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